THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA

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PREFACE

Public relation as one of the marketing promotional tools is now an important part of the modern business management is not realized. This is because P.R is often suspected and is equated in the eye of some members of the public with an attempt to deceive to pull the wool over our eyes. It is at the aim of this research work to find out if utilization of PR at the international marketing level by focusing on multinational/ exporter in Nigeria.

In chapter one it says that the task of PR ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates it also further the state the problems to be studied and why this study was carried out. The scope and limitation examined by other studies and it is related to the role of public relation in improving Nigeria international trade are here highlighted.

Chapter three there deals the design of the study the methods used in collecting relevant data and also the questionnaires were distributed and the treatment of data. The also was got from the research survey were analyzed and interpreted questionnaires and similar question were compared.

Finally, the summary of finding conclusion and recommendation made by the researcher are all in chapters.

TABLE OF CONTENT

Cover page

Title page

Approval page

Dedication

Acknowledgement

Preface

Chapter one

Introduction

Background to the study

Statement of problem

Working definition

Objective of the study

Scope of the study

Definition of terms

Significance of the study

Limitation of the study.

Chapter two

Review of related literature

Chapter three

Design of the study

Source of data

Population of the study

Sample and sampling technique

Research instrument

Questionnaires administration and response

Treatment of data

Chapter four

Presentation analysis and interpretation of data

Summary of finding

Conclusion

Recommendation

Bibliography

Appendix

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THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA

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