SURVIVAL STRATEGY ADOPTION BY SMALL SCALE RETAIL OUTLET, IN NIGERIA (A CASE STUDY OF HERITAGE NIGERIA LIMITED, NEW HAVEN ENUGU)

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ABSTRACT

The subject of this research is survival strategies adopted by small-scale shops in Enugu State Urban.  The recent changes in the Nigerian Business environment have forced small-scale shops to formulate diverse survival strategy in order to survive the turbulence in Nigeria environment.
This study focuses on those things that small-scale shops can do and have done to accommodate market changes such as down sizing, expansion, offering discount, location and relocation of the shop at a better site, margin, cool structure, the product line, diversification, free gifts and bonus, differentiation and segmentation e.t.c.  To achieve this researcher’s constructed questionnaire based on research question formulated in chapter one.

The major findings in these studies are as follows.
1.Location and relocation of business at a better site is as important as the growth of the business.
2.Down-sizing small scale shops encourages higher profit margin from the specified field of treatment.
3.Discounts, free gifts and bonus, attracts customers patronage 
4.Product line diversification, differentiation and market segmentation are the major strategies that can be adopted and have been adopted by small-scale shops in order to face and win it’s competitors.
5.To survive a small-scale must be responsive to the needs of it’s consumer’s financially up to date.

The major conclusion drawn from this study is that the survival strategies adopted by the small-scale shops are discount bonus, and gifts offered to consumer based on the quantity purchase.  The use of product line, product diversification, location and relocation, differentiation and market segmentation are greatly helpful for the survival of small-scale shop.  Recommendations were made based on the findings and conclusion drawn.                                                      
 
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
INTRODUCTION
Background of study
Objectives of the study
Scope and limitation of the study
Significance of the study
Statement of research
Definition of key term
References

CHAPTER TWO
LITERATURE REVIEW
Retail shopping in Nigeria
Shop keeping as small business
Model retail strategies
Problems of small-scale business in Nigeria
References

CHAPTER THREE
SUMMARY OF FINDINGS
The research finding
Conclusions
Recommendations
Bibliography

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APA

Research, A. (2018). SURVIVAL STRATEGY ADOPTION BY SMALL SCALE RETAIL OUTLET, IN NIGERIA (A CASE STUDY OF HERITAGE NIGERIA LIMITED, NEW HAVEN ENUGU). Afribary. Retrieved from https://afribary.com/works/survival-strategy-adoption-by-small-scale-retail-outlet-in-nigeria-a-case-study-of-heritage-nigeria-limited-new-haven-enugu

MLA 8th

Research, Afri "SURVIVAL STRATEGY ADOPTION BY SMALL SCALE RETAIL OUTLET, IN NIGERIA (A CASE STUDY OF HERITAGE NIGERIA LIMITED, NEW HAVEN ENUGU)" Afribary. Afribary, 03 Feb. 2018, https://afribary.com/works/survival-strategy-adoption-by-small-scale-retail-outlet-in-nigeria-a-case-study-of-heritage-nigeria-limited-new-haven-enugu. Accessed 29 Mar. 2024.

MLA7

Research, Afri . "SURVIVAL STRATEGY ADOPTION BY SMALL SCALE RETAIL OUTLET, IN NIGERIA (A CASE STUDY OF HERITAGE NIGERIA LIMITED, NEW HAVEN ENUGU)". Afribary, Afribary, 03 Feb. 2018. Web. 29 Mar. 2024. < https://afribary.com/works/survival-strategy-adoption-by-small-scale-retail-outlet-in-nigeria-a-case-study-of-heritage-nigeria-limited-new-haven-enugu >.

Chicago

Research, Afri . "SURVIVAL STRATEGY ADOPTION BY SMALL SCALE RETAIL OUTLET, IN NIGERIA (A CASE STUDY OF HERITAGE NIGERIA LIMITED, NEW HAVEN ENUGU)" Afribary (2018). Accessed March 29, 2024. https://afribary.com/works/survival-strategy-adoption-by-small-scale-retail-outlet-in-nigeria-a-case-study-of-heritage-nigeria-limited-new-haven-enugu