ABSTRACT
The aim of this study is to determine the impact of business policy on organizational performance. Data were collected from primary and secondary sources.
Data are presented in tables as frequency distribution and in the analysis, the techniques of frequency and percentage are used. The findings of the study are;
1.Effective financial policy leads to effective financial management.
2.Effective pricing policy enhances sales and profitability.
3.Effective production policy ensures improved product quality.
4.Effective marketing policy ensures profitability and growth.
In conclusion, effective business policy enhances growth, survival and profitability of a potential business.
TABLE OF CONTENTS
Cover page
Title page
Approval page
Dedication
Acknowledgement
Abstract
List of table
Table of contents
CHAPTER ONE:
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of the study
1.4 Scope of the study
1.5 Research questions
1.6 Significance of the study
1.7 Limitations of the study
Reference:
CHAPTER TWO:
LITERATURE REVIEW.
2.1 Definition and meaning of policy.
2.2 Characteristics and scope of policy.
2.3 Policy formulation
2.4 Uses and functions of policy
2.5 Aspects of business policy
2.6 Organisational performance
2.7 Impact of effective business policy on organizational performance.
2.8 Summary of reviewed literature
Reference:
CHAPTER THREE:
RESEARCH METHODOLOGY.
3.1 Research design
3.2 Area of study
3.3 Population of the study.
3.4 Sample size determination and sample techniques.
3.5 Instrument for data collection
3.6 Validation of the instrument
3.7 Reliability of the study
3.8 Method of data collection.
3.9 Method of data analysis
CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS
4.1 Presentation and analysis of data
4.2 Testing of hypothesis.
4.3 Summary of results.
CHAPTER FIVE: DISCUSSION, RECOMMENDATION AND CONCLUSION.
5.1 Discussion of result/findings.
5.2 Conclusion
5.3 Implications of the research findings
5.4 Recommendations
5.5 Suggestions for further research
Reference:
Bibliography
Appendix
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