INTRODUCTION
Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use and did not necessarily need complex technology.
The weaknesses of not being able to communicate to large audiences led to the development of mass media, such as writing. With these developments, the role of the media in the society became more and more significant. John Dewey emphasized the role of media for education as James Agee and Walter Lippmann also highlighted the functions of the media for entertainment and information.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1Background to Study
1.2Objectives
1.3Significance
1.4Statement of the Problem
1.5Research Questions
1.6Operational Definition of Terms
1.7Scope of the study
CHAPTER TWO
LITERATURE REVIEW
2.1Theoretical Literature
2.2Empirical Literature
CHAPTER THREE
METHODOLOGY
3.1Introduction
3.2 Population and Sampling Procedure
3.3 Instruments
3.4Data collected
3.5Validity and reliability of instruments
3.6Data Analysis Procedure
CHAPTER FOUR
PRESENTATION/ANALYSIS OF DATA AND DISCUSSION
4.1Data analysis
4.2Discussion of findings
CHAPTER FIVE
SUMMARY OF FINDINGS
5.1Key Findings from Literature Review
5.2Key Findings from Primary Data Survey
5.3Conclusion
5.4Recommendations
REFERENCES
QUESTIONNAIRE
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