IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIAN BOTTLING COMPANY

The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to understand the various production control problems and also to understand the impact of pricing on quality product. The researcher used primary and secondary for data collection and questionnaire was administered to the respondents. The findings out that the Quality control section is responsible for quality control in Nigeria Bottling Company. Quality product increase the sales volume of Nigerian Bottling Company. Thus the entire organizational objectives will be incomplete without quality control objectives clearly and properly stated and incorporated into the mainstream of organizations objectives. Finally, the study recommended that Regular induction courses such as seminars, workshops, and training programmes for staff should be organized for quality control personnel. So that the staff will have a better and up-to- date knowledge on quality control activities thereby achieving adequate satisfaction required by customers as regard to their products. 

TABLE OF CONTENTS 

Title

Declaration

Approval page

Dedication 

Acknowledgement

Abstract 

Table of contents

CHAPTER ONE: 

Introduction  

1.1Background of the study

1.2Statement of Problem

1.3Objectives of the study

1.4Statement of Hypothesis

1.5Significance of the study

1.6Scope of the study

1.7Limitations of the Study

1.8Historical Background of the case study

1.9Definitions of terms

CHAPTER TWO:

Literature Review

2.1Introduction 

2.2Overview of Total Quality Management

2.3An Overview of Product Quality

2.4Product Quality and Market Size

2.5Theoretical Framework for Developing Product Service Strategies

2.6Product Quality 

2.7Pricing as a Determinant Factor on Sales of Product

2.8Total Quality Management's Effect on the Manufacturing Industry

2.9Advanced Product Quality Planning (APQP)

2.10Organizational Culture and the Applicability of TQM

2.11Summary of Related Literature

CHAPTER THREE: 

Research Methodology

3.0Introduction

3.1Research Design

3.2Research Population

3.3Sample Size and Sample Technique 

3.4Methods of gathering Data -

3.5Justification of method used 

3.6Methods of Data Analysis -

3.7Justification of Instrument used 

CHAPTER FOUR: 

Presentation of Analysis Data

4.1Introduction

4.2Data and Analysis

4.3Test of Hypothesis 

4.4Summary of finding

CHAPTER FIVE: 

Summary, Conclusion, & recommendations

5.1Summary

5.2Conclusion

5.3Recommendations 

Reference