IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVES (A STUDY OF UNILEVER BROTHERS NIGERIA PLC)

ABSTRACT

This project work was an attempt to investigate the impact of marketing mix in the accomplishment of organization objectives. The main objectives were: to identify the impact of marketing mix in the organization. To identify the different approaches used by organization to implement marketing mix. To identify how the management of Unilever Brother Plc should ensure that good strategies should get in plan. Based on the objectives of the study, research questions were formulated.  The populations of study were drawn from the users of unilever products in Enugu metropolis.  Bourley’s formular was used to determine the sample size.   Questionnaires and personal interview were used to elicit data from respondents. Simple tables and percentages were used to analyzed data collected. Based on the analysis, the following findings were made: Marketing mix plays a good role in performance of Unilever Brother’s Nigeria plc. Unilever Brothers Chooses the appropriate marketing mix for the target market. The researcher therefore made the following recommendations; the management of Unilever Brother Nigeria Plc should ensure that good strategies are put in place in presenting their products to the public. People, process and physical evidence which is an other marketing mix in modern economy should be put into.

TABLE OF CONTENTS

INTRODUCTION

CHAPTER TWO

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

CHAPTER FOUR

PRESENTATION, ANALYSIS, AND INTERPRETATION

CHAPTER FIVE

Bibliography 

Questionnaire