ABSTRACT
This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.
1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com
2.To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For additional information extensive literature review was conducted, researcher reviewed text books, journals magazines and News papers that are related to this study. In order o achieve thus objective three set if questionnaire were prepare and administered to a population comparison staff/management distributors and customers of Globa-Com Plc within Enugu Metropolis. The sample size of the study was determined using Topman’s formula to determine the sample size for customers, while census were used or the relevant staff management.
The data collected were presented on statistical table, analyzed and interpreted.
The hypothesis were tested using chi-square based on the analysis he following finding were made that the personal selling strategy has much impact on customers disposition and patronage. That Globa-com Plc have not fully designed an optimal combinations of promo-tools to enhance their performances.
The researcher wants the coverage of GSM facilities to extent to more areas, particularly the towns and village to engender wider communication in the country.
The researcher recommended that the capacity of Globa-Com should be up grade urgently to enable it support efficient service of GSM in Nigeria.
TABLE OF CONTENTS
Title Page……………………i
Approval page……………………ii
Dedication ……………………iii
Acknowledgement …………………iv
Abstract ……………………v
Table of Contents ……………………vi
CHAPTER ONE
1.1Background of the study
1.2Statement of problems
1.3Objectives of the study
1.4Formulation of hypothesis
1.5Scope of the study
1.6Significance of the study
1.7Definition of terms
CHAPTER TWO
2.0Literature review
2.1Meaning of marketing Promotion
2.2An overview of a new products
2.3Objectives of promotion
2.3.1 Component of Marketing promotion
2.3.2 Advertising
2.3.3Sales promotion
2.3.4Personal selling
2.3.5Public relation
2.3.6Direct marketing
2.4The Impact of promotion on the marketing of new service in Enugu Metropolis
2.5The Impact of promotion on the marketing of Globa –Com.
CHAPTER THREE
3.0Research Methodology
3.1Sources of data
3.2Research Instruments used
3.3Population of study
3.4Sampling technique
3.5Determination of sample size
3.6Method of questionnaire distribution
3.7Method of data analysis
3.8Limitations of the study
CHAPTER FOUR
4.0Presentation Analysis, and Interpretation of Data
4.1Presentation and Analysis of data
4.2Testing of hypothesis
CHAPTER FIVE
5.0Summary of findings, Recommendation and Conclusion
5.1Summary of findings
5.2Recommendations
5.3Conclusion
Bibliography
Appendix
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