AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

INTRODUCTION
Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.

TABLE OF CONTENTS

CHAPTER ONE

1.0 INTRODUCTION
1.1 BACKGROUND STUDY
1.2 STATEMENT OF THE PROBLEM
1.3     OBJECTIVES OF THE STUDY  
1.4    RESEARCH QUESTION
1.5    SIGNIFICANCE OF THE STUDY
1.6    SCOPE OF STUDY
1.7    LIMITATION OF STUDY

CHAPTER TWO

LITERATURE REVIEW
2.1    INTRODUCTION
2.2    ELECTRONIC BANKING
2.3    TYPE OF ELECTRONIC BANKING
2.4    THE PROBLEMS AND SOLUTIONS ASSOCIATED
        WITH THE DEVELOPMENT OF ATM  BANKING IN NIGERIA
2.5    NEGATIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA
2.6    POSITIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY
3.1    AREA OF STUDY
3.2    SAMPLE AND SAMPLING TECHNIQUES
3.3    INSTRUMENTS OF DATA COLLECTION
3.4     METHOD OF DATA COLLECTION
3.5    METHOD OF DATA ANALYSIS

CHAPTER FOUR
DATA PRESENTATION, INTERPRETATION AND ANALYSIS
4.1    DATA PRESENTATION
4.2    DATA ANALYSIS

CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1    SUMMARY OF FINDING
5.2    RECOMMENDATION
5.3    CONCLUSION

APPENDIX
QUESTIONNAIRE

BIBLIOGRAPHY
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