THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO RELIGIOUS CRISIS IN NIGERIA

ABSTRACT

The researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the research design to elicit reliable opinion from a known sample of the population based on Taro Yamane formula and the 2006 Census Report. The researcher framed five research questionnaires as research instrument to gather unbiased responses from the respondents, while five research questions were framed, five hypotheses were also formulated and tested for reliability, using chi – square statistical formula. The study was anchored on a communication theory – the social responsibility theory as it has relationship with the topic under research. From the findings, it was observed that the broadcast media campaign on ethno-religious crisis has really suffered a setback based on people’s negligence towards the broadcast campaign on this menace. The researcher hereby recommends the following in order to make the electronic media more effective in the war against ethno-religious crises: The government should sponsor programmes on inter religious affairs through the broadcast stations in the country for this will go a long way of reducing religious intolerance.

Secondly, the operators of the electronic media industry should employ competent personnel   to manage their affairs especially as they relate to the crusade against ethno-religious crises in the country.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1        Background of study                                            

1.2        Statement of the problem                                     

1.3        Objective of the study                                          

1.4        Significance of the study                                               

1.5        Research Questions                                                     

1.6        Research Hypotheses                                           

1.7        Theoretical Framework                                         

1.8        Scope and Limitation of the Study                          

1.9        Definition of Terms                                                      

References

CHAPTER TWO

LITERATURE REVIEW

2.1    Sources of Literature                                           

2.2    Review of Relevant Literature                                        

2.3    Summary of Literature                                                 

References

CHAPTER THREE

METHODOLOGY

3.1    Research Method                                                         

3.2    Area of Study                                                             

3.3    Research Population                                                     

3.4    Research Sample                                                

3.5    Sampling Technique                                                     

3.6    Instrument of Data Collection                                        

3.7    Method of Data Collection                                     

3.8    Expected Result                                                  

References

CHAPTER FOUR

4.0     PRESENTATION AND INTERPRETATION OF FINDINGS

4.1    Data Presentation and Analysis                              

4.2    Analysis of Research Questions/Hypothesis              

4.3    Discussion of Results                                            

Reference

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1    Summary of Findings                                           

5.2    Conclusion                                                          

5.3    Recommendations                                                       

 Bibliography

Append