IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

Subscribe to access this work and thousands more
ABSTRACT 

Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc. 
Recently,  7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manufacturers of mineral soft  drinks.  The scene was  complicated  further  by   poor  economic situation in the country.Therefore, innovation, dynamism and efficiency vis-à-vis  marketing are necessarily required as a means of not just surviving but also ensuring  profitability and co-operate growth.  The implementation of marketing strategies as well as successful co-operate performance of the sales force.As a result this work  sought to determine the implication of the  effective performance of salespersons as  an  indicator of corporate growth potentials  (a case study of 7 –up bottling company  Plc) used questionnaire, design and tests of hypothesis.  The hypothesis was tested  based on the data  collected and analyzed and the following findings  were accepted.The consumption pattern  of 7-up drinks  customers is dependent on the company sales  persons performance.The  returns generated by 7-up bottling company is directly proportionate to the effectiveness of the salespersons.Consumers have favourable attitude  toward  7 –up soft drinks. Furthermore, conclusions and recommendations were made, the  conclusions are:
-An  average salesperson  of 7-up  bottling company is professionally   unskilled. 

-There is  a direct relationship between a company’s  growth sales potentials and profitability with  sales force performance.

-The 7-up salespersons do not  effective and intensively distribute their products. 
-Consumers  have favourable attitude towards 7-up  drinks 
-The company should strive to  increases it’s market share. 
-There is  a need to give proper training  and orientation to the salespersons. 
-7-up bottling company should  enhance it’s distribution network. 
-It is hoped that  if these recommendations are applied  by the 7-up  bottling company, the effectiveness of it’s salespersons will be enhanced. 







TABLE OF CONTENTS 
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENTV
ABSTRACT VIII
TABLE OF CONTENT XI

CHAPTER ONE
BACKGROUND TO THE  STUDY 1
OVERVIEW OF THE COMPANY 9
OBJECTIVE OF THE STUDY 11
SIGNIFICANCE OF THE STUDY12
LIMITATION OF THE STUDY 14
HYPOTHESIS FORMULATION14
SCOPE OF THE STUDY15
DEFINITION OF TERMS 15
CHAPTER TWO 
LITERATURE REVIEW  17
CHAPTER THREE35
RESEARCH METHODOLOGY 35
DESIGN OF THE STUDY 35
POPULATION  OF THE STUDY 35
SAMPLE SIZE 36
SAMPLING TECHNIQUES 38
METHOD OF DATA COLLECTION 38
QUESTIONNAIRE DESIGN 38
TREATMENT OF DATA 40

CHAPTER FOUR 
ANALYSIS AND INTERPRETATION FO  DATA42
ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 42
ANALYSIS OF  RESPONSES FROM CONSUMERS 50
TEST OF HYPOTHESIS 60
HYPOTHESIS 161
HYPOTHESIS 263
HYPOTHESIS 365

CHAPTER  FIVE 
SUMMARY OF  FINDINGS. CONCLUSIONS AND RECOMMENDATIONS 69
CONCLUSION 70
RECOMMENDATION 71

BIBLIOGRAPHY 73
APPENDIX76
QUESTIONNAIRES 78






 

Subscribe to access this work and thousands more
Save
Overall Rating

0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

Gerald, I. (2018). IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU). Afribary. Retrieved from https://afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937

MLA 8th

Gerald, IKenna "IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937. Accessed 28 Mar. 2024.

MLA7

Gerald, IKenna . "IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)". Afribary, Afribary, 29 Jan. 2018. Web. 28 Mar. 2024. < https://afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937 >.

Chicago

Gerald, IKenna . "IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)" Afribary (2018). Accessed March 28, 2024. https://afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937