ABSTRACT The study is intended to provide understanding of the use of social media for advertising by the advertising agencies in Ghana and to identify the prospects and challenges associated with its adoption. It is also to explore possible solutions that can possibly enhance the use of social media in advertising practice in Ghana. It sets out to examine the attitude of advertising practitioners towards the use of social media, identify the range of social media tools being applied and the ...
Abstract: The study evaluated the effects of soil organic matter amendments on temporal dynamics of populations of A. flavus and antagonistic microbes, and on aflatoxin contamination in groundnut under field conditions in Malawi. The study also investigated the implications of rainfall on populations of the microbes. Treatments included commercial organic fertilizer applied at the rates of 0.2, 0.4 and 0.6 t ha-1; and farmyard manure at rates of 2.5, 5.0 and 7.5 t ha-1, while an untreated pl...
CHAPTER ONEINTRODUCTION1.1Background of StudyThe world is today celebrating the improvements in communication technology which hasbroadened the scope of communication through Information and CommunicationTechnologies (ICTs). Modern Technology in communication no doubt has turned the entireworld into a “Global village”. But as it is, technology like two sides of a coin, bring with itboth negative and positive sides. It helps people to be better informed, enlightened, andkeeping abreast wit...
ABSTRACT Social media is an invaluable technological tool that facilitates the delivery of instruction in the 21st century higher education landscape. It caters for learners’ individual differences, enriches learning environments, encourages knowledge construction and permits learners to individualise their own learning making them independent learners. This thesis investigated the integration of Social Media (SM) platforms into higher education pedagogy in Ghana. It drew on two main theor...
Abstract/Overview Insects are rich in protein and fat, and various insect species contain substantial amounts of vitamins and minerals. Consequently, insects can greatly contribute to food and nutrition security. Entomophagy (consumption of insects as food) has been practised in Western Kenya for many years. However, in recent times the consumption of edible insects has declined due to the notion that consuming insects is outdated and distasteful. Numerous studies have shown that media si...
Abstract This chapter is concerned with the background of the study, statement of the problem, objectives of the study, research questions, scope of the study, and significance of the study. 1.1 Background of the study The mass media have been found to play a critical role in maintaining the gender-power imbalance, passing on dominant, patriarchal and sexist values. But such a situation is not inherent in the nature of media. They can instead be agents of development and progress if guided by...
Abstract From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobile internet of the 21st century, facilitating contacts between different cultures through travel and trade as well as war and colonialism. Such interactions have resulted in transporting and implanting ideas, religious beliefs, languages, economic and political systems from one part of the world to another by a variety of means that have evol...
Approximately half of the global population possesses a mobile phone, and 42% access the internet. Social media is one of the variables affecting sexual behavior among teenagers in today's society. This study was conducted to assess the contribution of social media usage to adolescent reproductive health services in the Tamale metropolis of the Northern Region of Ghana. The study design was a mixed method approach thus, qualitative and quantitative study design (cross- sectional study design ...
ABSTARCT The aim of the research was to evaluate the influence of digital products on company performance with reference to the case of Manica Post. The purpose of the research was to examine the effects of online news on cannibalization of print media at Manica post, establishing customer perceptions on digitalization of Manica Post news posted online, determining whether Facebook page marketing influences customer preferences as well as examining the effects of websites on increase in web t...
Essay On Effect Of mass media in a society (3067 words) OUTLINES:- INTRODUCTION TO MASS MEDIA NEGETIVE EFFECT OF THE MASS MEDIA: POSITIVE EFFECT OF MASS MEDIA THE SOLUTIONS TO AVOIDING NEGETIVE INFLUENCE: POSITIVE EFFECT OF MASS MEDIA CONCLUSION
ABSTRACT The traditional conception of production, where companies were sole originators of products has opened up to emphasize consumer’ input in a process known as co-creation. As a communicationladen activity, co-creation interactions appear to have deepened as social media provide more opportunities for brand producers and their customers to meet and share ideas. This study sought to explore the ways in which social media is shaping co-creation interactions by small artisanal businesses...
Abstract: Social media has been used to advance political inquiry, interactions and broader public and international engagement. However, being a new technological advancement, there is little empirical evidence on its effectiveness as a stimulant to political participation. This study thus sought to empirically establish the relation between social media usage and youth participation in general elections in Kenya. The theoretical grounding for the study was informed by the cognitive engagem...
ABSTRACT The study aimed at assessing on the use of social media in improving Tanzania‟s foreign relations, using Tanzania‟s Ministry of Foreign Affairs and East African Cooperation (TMFAEAC) as a case study. Objectively, the study determined the level of awareness among the employees of TMFAEAC on the use of social media for improving Tanzania foreign relations, identified the ways social media are used for political benefit for Tanzania foreign relations, explored the extent of use of ...
ABSTRACT The main purpose of the study was to assess the use of social media in recruitment and selection process in public institutions in Ghana, with particular reference to the Ghana Revenue Authority. The objectives of the study were to identify the social media tools used for recruitment and selection at the Ghana Revenue Authority, determine the benefits of using social media in the recruitment process, determine the challenges associates with using social media for recruitment. The tot...
ABSTRACT The essence of this work is to study social media and politics in Anambra State with the timeframe, 2014 to 2018. The concepts of social media and politics were discussed as well as the relationship between the two concepts. This work basically studied how social media influences the political processes and activities of Anambra State. The effective use of social media on politics and as well the challenges confronting social media deployment in politics. The study was quantitative ...