Business & Career

Study Materials in Business & Career

Using Yankelovich behavioural model and Riesman et al Psychographic model,Illustrate how the two models can affect the demand for traditional clothes or attires amongst the Millennial in Lago

Assignment: On how two models; of Yankelovich Behavioural model and Riesman Psychographic model can be applied to selling of Traditional attires in Lagos state, among the Millennials.