ABSTRACT For understanding the formation of public opinion or citizen action which appears in the form of anti-nuclear or pro-nuclear movements, there is the need to analyse media content for the development of this subject matter over a period of time as the media influences public awareness of issues through framing of news. This study examined the frames, direction of story, placement of story and sources cited in the newspaper coverage of nuclear issues in Ghana. Data was collected by me...
ABSTRACT The National Sanitation Day (NSD) Campaign was launched by the Ministry of Local Government and Rural Development (MLGRD) to resolve poor sanitation issues in Ghana. The campaign included a communication objective to encourage behaviour change towards good sanitation practice. The study was designed to gauge public attitude and response to the NSD campaign by surveying residents of Madina, a demographically heterogeneous community in Accra. The Multistage cluster sampling procedure ...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and of...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and o...
Abstract Gender affects the communication of female reproductive matters in Ugep. Biological and cultural determinism of gender stratification theories help explain this sex-based interaction. The functionalists suggest that families are organized along instrumental-expressive lines, with men specializing in instrumental tasks and women in expressive ones. Accordingly, the study reveals that mothers play a greater role in the communication of female sexual and reproductive health matters. The...
Abstract The study was designed to determine how the Daily Graphic and Daily Guide newspapers covered four (4) major social protests in Ghana using qualitative content analysis and individual in-depth interviews as means of verification. A total of 57 news stories were analysed, and nine (9) media practitioners were interviewed. The specific aim was to find out the nature of portrayal of protest events and protesters, the factors which informed protest news selection decisions, considerations...
ABSTRACT Social media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The s...
ABSTRACT The newspaper industry has been an integral part of the Ghanaian society for more than 190 years. Newspapers are very common to the old and youth due to its important role in connecting government with its people. However, since the inception of new media technology, the newspaper industry has been experiencing dwindling sales of hard copies; making it difficult for newspaper organization to generate enough revenue to survive in the digital space. The study used Daily Graphic and Dai...
ABSTRACT The world is today referred to, metaphorically, as a global village and a key contributing factor is the advances in technology. A great deal of these advances is happening in the communication sector. Faster and more economical ways of technology-aided communication keep on flooding the social and corporate market. The postal system until the introduction of the internet was a key player in the communication industry as the majority of people communicated through hard copy mails. Th...
ABSTRACT Islamic television programmes are avenues used by Muslims to counter misrepresentations of Islam. In Ghana, Islamic television programming has been significant in contributing to the enhancement of the image of Islam and Muslim women (Samwini, 2006). The liberalization of the airwaves in 1995 led to the proliferation of Islamic television programmes in Ghana, thereby increasing avenues which can be used by Muslims to present a true image of Islam. This study sought to examine how Mus...
ABSTRACT A healthy nation is a national asset. Thus in Ghana where the doctor to patient ratio is 1 to 10,452, there is the need to have health information dissemination avenues where patients can get basic health information without travelling to the hospital or clinic. Radio with its ubiquity and mobility as well as being the most pervasive medium in Ghana, stand as the best medium to help bridge this gap. There is therefore the need to examine the content on radio to ascertain whether the ...
ABSTRACT PR is an integral part of an organisation and its effective practice is bound to the health of the organisation. Public relations is integral to the efficient performance of many organizations today It is the means through which an organisation can effectively monitor, interact with other key groups within the organisational environment. Over the years PR has moved from being all about disseminating information (press agentry and publicity) to relationship management. Modern research...
ABSTRACT This study explores the use of smartphones for investigative journalism by participants in an Africa Center for International Law and Accountability (ACILA) -Tiger Eye Project of using smartphones to fight corruption. The study seeks to find out how investigative journalists, who participated in the special training project on investigative journalism, are using smartphones in their line of work. Existing literature has established that professionals in various fields have been using...
ABSTRACT This study investigated the advertising factor in the growth and development of independent newspapers in Ghana and used the Business and Financial Times, as a case study. Objectives of the study were firstly to ascertain whether newspapers operating in Ghana, a developing country, faced similar challenges as American and European newspapers. The study’s second objective was to find out the measures management of the Business and Financial Times adopted to mitigate these challenge...
Corporate communication tools and processes have, over the years, evolved from the use of traditional methods to the use of internet-facilitated new media. Public relations practitioners are leveraging these new media, such as websites, to engage with their increasingly well informed and globally-dispersed publics. This is on account, principally, of the opportunities that new, digital and internet-enabled, technologies, are offering bi-directional and interactive communication. Using Ke...