ABSTRACT The main aim of this study was to compare the coverage received by Ghana’s male and female ministers in the Daily Graphic and Daily Guide newspapers and to determine what role gender played in the selection, framing and placement of these news stories. In order to achieve the aims of the study, a mixed methods approach was employed. Quantitative content analysis was used to examine and compare the coverage received by male and female ministers in the newspapers, in terms of quality...
ABSTRACT This study investigated sources of information and knowledge levels of adolescents’ on HIV/AIDS in two communities in the Eastern Region of Ghana. Using systematic sampling, one hundred and sixty adolescents (160) aged 10 to 21 were surveyed. Situated within the Health information-seeking behavior concept and the knowledge gap theoretical frameworks, the study revealed that Television (30.2%), Teachers (15.4%), Radio (10.3%) and Internet (10.3%) were the preferred sources; while Pa...
ABSTRACT Given the increasing relevance of radio in education, this thesis is an effort at examining the place of campus radio stations in educational broadcasting in two tertiary institutions in Cape Coast. Data was collected with the aid of questionnaire and semi-structured interview guides. The questionnaires were administered to students in the two tertiary institutions and the semi-structured interview guide was used for the management the two institutions and the staff of the radio ...
ABSTRACT In this era of online communication and the proliferation of social media, traditional messaging and calling by using mobile phones have transformed into different practices. This has changed the lifestyles and communication strategies of many today including market women and introduced new and innovative use of the mobile phone aside from the traditional use of making and receiving calls. Mobile phone usage and the use of social media has become a popular trend among a large populat...
ABSTRACT This study sought to examine the use of mobile phone by Kayayei in Madina market. The study used the Uses and Gratifications theory as the framework within which the research was situated. The study was done qualitatively using the focus group discussions to gather data. Twenty one Kayayei in the Madina market were used for the study. The Kayayei were divided into three groups based on their characteristics. The first group comprised eight Kayayei who were semi educated, earned betwe...
ABSTRACT This study was designed to find out how antenatal health information is disseminated at the Tema Polyclinic. The study used mixed methods to collect data. Purposive sampling was also used to select three staff of Tema Polyclinic for in-depth interviews. One hundred and fifty questionnaires were distributed purposively to pregnant women out of which 115 were completed and returned. The researcher also attended antenatal health education sessions for observation. The findings of the st...
ABSTRACT This study is a quantitative content analysis of the textual Facebook wall posts of John Dramani Mahama and Nana Addo Danquah Akufo-Addo, during the 2012 election campaign. The principal goal of the research was to determine whether the Facebook wall posts of both candidates fell under the functions, topics and sub topics of political campaign discourse. A sample of textual posts from the 1st of August to the 6th of December 2012, were analysed for this study. Using the functional th...
ABSTRACT According to Sriramesh (2009) are of the view that public relations (PR) has transformed in several areas and is gaining ground as a profession. Grunig (1992) adds that PR has moved from simply focusing on disseminating information without feedback to relationship building between organisations and their publics. This dissertation examined how media and economic liberalisation, as well as public relations education, have transformed public relations in Ghana. Public relations practi...
ABSTRACT This study aimed to identify the purpose and nature of interactivity on social media platforms using the Facebook pages of Marie Stopes Ghana (MSG), Planned Parenthood Association of Ghana (PPAG) and Alliance for Reproductive Health Rights (ARHR). The research combined qualitative content analysis (framework method) of the Facebook pages of MSG, PPAG and ARHR from 1st January 2017 – 30th June 2017, with in-depth interviews with the managers of the individual pages. The study found...
ABSTRACT In this study, attempt has been made to determine the coverage of Bring Back Our Girls (BBOG) campaign in Nigeria by online newspapers. Seventy-one editions of Daily Trust, the Punch, Sahara Reporters and Vanguard newspapers from April 2014-October 2014 were content analysed. The study examined how much coverage BBOG campaigns received in the sampled online newspapers, the nature of reporting BBOG campaigns and the dominant sources of stories and themes in the framing of stories on t...
ABSTRACT The traditional conception of production, where companies were sole originators of products has opened up to emphasize consumer’ input in a process known as co-creation. As a communicationladen activity, co-creation interactions appear to have deepened as social media provide more opportunities for brand producers and their customers to meet and share ideas. This study sought to explore the ways in which social media is shaping co-creation interactions by small artisanal businesses...
ABSTRACT This paper examined beneficiary responses to corporate social responsibility (CSR) activities undertaken by MTN Ghana Foundation. The purpose of this study was to shed light on beneficiaries’ attitudes toward CSR projects and sustainability of such projects. The study employed qualitative approaches such as in-depth interviews, artefact analysis and observation with beneficiaries and officials of the Foundation. The researcher purposively focused on two of the Foundation’s educat...
ABSTRACT GAEC‘s mandate to commercialise its research activities has become very crucial and this cannot be achieved without the media. There is, therefore, the need for thorough investigation into GAEC current media relation practice in order to understand journalists‘ perception and what could be done to improve the relations. In line with this, a research on Journalists‘ perception of GAEC‘s media relation was undertaken. This research was intended to answer questions on how much i...
ABSTRACT Health is important in socio-economic development as well as the well-being of the public globally. The media play a pivotal role in transmitting information and educating the public through message construction and presentation, a role which can be directed in the area of health. Given that television news programs reach millions of audiences and play a substantial role in the provision of information and education; and in the shaping of community concerns, television news coverage ...
ABSTRACT Obstetric fistula is a preventable, treatable, but most often neglected medical condition, in which a woman constantly leaks urine, faeces from a hole created between the birth canal and the urinary bladder and/or rectum as a result of delayed labour. Some studies have noted that obstetric fistula is a condition that deprives its victims of their human rights because of stigmatization from their family, friends and society at large. Knowledge on the condition has, however, been note...