Research Papers/Topics in Communication Studies

Public Policy Communication: A Study of The National Youth Policy

ABSTRACT This study investigated the communication channels used by the Government of Ghana to communicate the national youth policy to its ultimate beneficiaries, the youth. The policy communication between government and the youth was ascertained from two 200 undergraduate students of the University of Ghana between the ages of 15-34 who are aware of the existence of the policy. An interview guide and a survey questionnaire were utilised in collecting data and data were analysed with the h...

Dissemination of Agricultural Information to Rural Farmers: A Case of Study of The Sustainable Land And Water Management Project in West Mamprusi.

ABSTRACT Most farmers in Ghana are not aware of the linkage between inappropriate farming practices such as tillage and water management practices on one hand, and environmental degradation on the other. With an estimated 64 per cent of the natural wealth of Ghana locked up in croplands, there is the need for a more focused attention to address poor agricultural land use and management. The study investigated how communication activities are conducted under the Sustainable Land and Water Man...

A Study Of The Readership Of The Catholic Standard In Navrongo-Bolgatanga Catholic Diocese

ABSTRACT This study aims at finding out the variables of the patrons of The Catholic Standard that has existed for more than seven-five years. There has not been a national scientific study of the readership of The Catholic Standard. Hence, qualities of readers are assumed in each diocese. This readership study of The Catholic Standard took place in Navrongo-Bolgatanga Catholic Diocese which happens to be the furthest from the printing press. The purpose was to unravel characteristics of read...

The Use Of The Internet As A Site For Job Searching: A Survey Of Graduate Students Of The University Of Ghana

ABSTRACT In light of the contemporary presence and pervasiveness of information and communications technologies (ICTs) into practically all facets of social structure and habits of people, this study sought to contribute a technological perspective to the job-search literature from the Ghanaian context. The study was grounded in online job seeking literature and framed within the technology acceptance model (TAM). The study involved a survey of 150 graduate students from the three graduate h...

Viewer Perception Of Messages In The Television Advertisement Of Herbal Medicine (A Survey Of Akosombo Residents)

ABSTRACT It is estimated that 70% to 75% of the population of Ghana rely on herbal medicine for their primary healthcare (WHO 2002). Practitioners and manufacturers of herbal medicine relying less on advertising through loud speakers and personal advertising in lorries and market places and moving towards advertising in the mass media. This study, therefore, examined viewer perception of messages in the television advertisement of herbal medicine in Akosombo in a survey, using a questionnair...

StakeHolders’ Perceptions Of Contents And Activites On Corporate Facebook Pages

ABSTRACT This study examined the perceptions of stakeholders on contents of Facebook pages of organisations in the food and beverage sector (Kasapreko Company Limited and Fan Milk Limited, Ghana). The followers’ underlying motivations for engaging with the organisations on Facebook, their expectations and perceptions about page contents and management were investigated. The study employed a descriptive survey design, and a sample size of 200 respondents were selected using a systematic sam...

Newspaper Coverage of Illegal Mining: A Content Analysis of Daily Graphic

ABSTRACT Thus, this study sets out to investigate the degree to which the Daily Graphic, which is a state owned newspaper in Ghana carried stories on illegal mining. The study also sought to examine how frequently the Daily Graphic published stories on illegal mining.It also sought to establish the extent to which photographs were used when reporting on illegal mining.The study also attempted to identify the tone of stories that were covered in the Daily Graphic about illegal miningas well a...

Corporate Social Responsibility Among Small And Medium Enterprises In Ghana

ABSTRACT The main objective of this research was to explore the understanding of Corporate Social Responsibility (CSR) among Small and Medium Enterprises (SMEs) and to find out among others, the CSR activities that they undertook, as well as how they communicated those activities. In-depth interviews were carried out with four managers of four SMEs who were members of the Association of Ghana Industries. The study was carried out within the framework of the stakeholder theory and the two-way ...

The Use Of Children In Political Advertising In The 2012 General Elections In Ghana: A Survey Of Staff Of The Catholic University College Of Ghana And The Sunyani Polytechnic

ABSTRACT The purpose of this study was to solicit public opinion on the use of children in political advertising during the 2012 general presidential elections in Ghana and to determine whether the advertisements had any influence on electorates. The Elaboration Likelihood Model guided this study. This study used both quantitative and qualitative methods in gathering relevant data. The population for this study was drawn from the staff of the Sunyani Polytechnic and the Catholic University Co...

How New Technologies Are Affecting News Gathering, Production And Delivery, A Case of Ghana Television

ABSTRACT  There are many studies in Europe, Asia and America on how technology has impacted the media. These studies look at a wide range of new approaches adopted by newspapers, radio and television production and transmission across the world. This study examined how technology has affected newsgathering, production and delivery at Ghana’s state television, GTV. Everett Rogers’ diffusion of innovation theory was used to assess the rate of diffusion of new technologies in the GTV newsro...

Diversity In The Programming Of A Media Conglomerate: A Study Of Multimedia Broadcasting Corporation (Mbc

ABSTRACT The changing patterns of media ownership as a result of media liberalization and technological advancements have been globally acknowledged. Of particular interest is the growing phenomenon of media concentration in the hands of a few owners who are becoming conglomerates in the sector and the implications on the development of programming diversity. The study examined the programming patterns of three radio stations Joy FM, Hitz FM and Luv FM owned by an emerging conglomerate, Multi...

The Use Of Participatory Communication In A National Social Protection Programme: A Study Of Livelihood Empowerment Against Poverty (Leap)

ABSTRACT The failure of the conventional theories of economic growth to significantly reduce poverty in Africa has led to a new focus on poverty reduction that emphasises on participatory policies that benefit the poor directly. One outcome of this has been the introduction in Ghana of the social grant scheme, Livelihood Empowerment against Poverty (LEAP). The LEAP programme is a social cash transfer facility which provides cash and health insurance to extremely poor households across Ghana t...

The Communication Strategy Of “The Future Awards Season 7”

ABSTRACT The purpose of the study was to examine the communication strategy of The Future Awards Season 7 (2012) with emphasis on the channels of communication. The Future Awards is an annual event with several stages and processes all of which need to be communicated to the target audience. The study identified the communication channels used at each stage of the award and the reason for the choice of such channels by the organisers. Daft and Lengel‟s media richness theory guided the study...

Pharmacist Communication And Patient Medication Adherence In Ghana

ABSTRACT This study was inspired by the assumption that a consultative-based approach to pharmacy services offered opportunities for improving health service delivery outcomes in developing countries like Ghana, where there is a wide deficit of doctor-to-patient ratios. Specifically, the study was conducted to investigate: the nature of pharmacist communication; the factors that influence pharmacist communication; the relationship between pharmacist communication and patient medication adhere...

Newspaper Coverage Of Agricultural Biotechnology: A Content Analysis Of The Daily Graphic And The Public Agenda Newspapers

ABSTRACT The purpose of this study was to assess the coverage of agricultural biotechnology by the Daily Graphic and Public Agenda newspapers in the years 2013 and 2014. Agricultural biotechnology which is linked to genetic modified foods (GM foods) is a controversial topic worldwide also subject to media framing. The main objectives of this study, therefore, were to investigate the dominant frames employed in the coverage of agricultural biotechnology, the sources most cited in such coverage...


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