ABSTRACT The major purpose of the study was to investigate financial public relations practices in some selected commercial banks in Ghana. The study used both qualitative and quantitative method and adopted the descriptive survey design. The study employed the Excellence Theory as its theoretical framework. Questionnaires and interview guide were used to gather data from one hundred and fifty six (156) participants. The population was made up of all workers and clients of the Agricultural D...
ABSTRACT Given the increasing relevance of radio in education, this thesis is an effort at examining the place of campus radio stations in educational broadcasting in two tertiary institutions in Cape Coast. Data was collected with the aid of questionnaire and semi-structured interview guides. The questionnaires were administered to students in the two tertiary institutions and the semi-structured interview guide was used for the management the two institutions and the staff of the radio stat...
ABSTRACT This study examined the Corporate Social Responsibility (CSR) practices of Newmont Ghana Gold Limited unearthing how the company communicated CSR online. The study particularly, explored the all the online platforms (mainly the corporate website) that Newmont Ghana Gold Limited communicate CSR on as well as the communication strategies employed to communicate CSR activities. The design was a case study and it was underpinned by Carroll’s (1991) Four part theory and Morsing and Schu...
ABSTRACT This study sought to investigate how television content is used to promote CSR in Ghana, using Vodafone Healthline television show as a case for detailed investigation. The Vodafone Healthline television show is a flagship television show produced and sponsored by the Vodafone Ghana foundation. This study explored how Vodafone Healthline is produced; the contribution of Healthline to the promotion of Vodafone’s CSR activities, and viewers’ perspectives of the Healthline te...
ABSTRACT The advent of internet and the Social Networking Sites (SNSs) is another significant phenomenon that is shaping social interaction. SNSs have opened the doors of communication, allowing people from around the world to engage in identity creation and relationship development. Several studies have sought to explain how identities are constructed online especially on the SNSs. Through qualitative textual analysis, interview and cyber ethnography viewed through the lens of symboli...
ABSTRACT The study investigated how mobile phone technology is appropriated in two selected CHPS compounds in the Effutu municipality. The study was underpinned by the Technology Appropriation Model. Data was collected through a semi-structured interview and analysed thematically. The findings showed that users appropriated mobile technology through WhatsApp, Voice notes and Video calls. In spite of the problem of poor connectivity and knowledge gap associated with mobile phone techno...
ABSTRACT Communication is key to the survival and growth of every organisation. No wonder some scholars hold the view that communication is the solution to all organisational problems One such scholar is Goldhaber (1984 ) who saw organisational communication as the ultimate determinant of all organizational outcomes. Scholars who share this view, say it is wrong to place communication on the same lev...
ABSTRACT Spelling is an indication of education. It is important for second language learners and specifically for students learning English as a Second Language. This study sought to investigate the specific spelling errors that are evident in the writings of junior high school students in some selected schools in the Yendi Municipality. This study employed a mixed method design. Stratified simple random sampling technique was used to select 120 students and purposive sampling technique wa...
ABSTRACT The study examines the perspectives of advertising agency managers about packaging design in t he marketing mix. Packaging design i s an important component of the marketing mix with potential to contribute significantly to the marketing process. Using the qualitative research approach, in-depth interviews were conducted on purposively sampled advertising agency managers in Ghana e specially involved in creative work, and the result was subjected to thematic analysis. It was found o...
ABSTRACT This study investigated adolescents‟ parasocial interaction with local entertainment celebrities in Ghana. It assessed the gender difference in adolescents‟ parasocial interaction and the relationship between parasocial interaction and interpersonal attraction. The study adopted the quantitative research approach and the descriptive survey design was used. A sample size of 800 adolescents and 736 responses were gathered from students of Apam Senior High School and Winneba ...
ABSTRACT Intertextuality is the influence and presence of previous texts in the construction of the new one. It is the relation of each text with the text surrounding it. Intertextuality has become common among mass media reporters and writers because they use it as a tool to serve their own purposes. This study investigated the intertextuality of Yaw Boadu Ayeboafoh‘s feature articles in the Daily Graphic Newspaper. The purpose of the study was to examine the types, function, and the effe...
ABSTRACT The study investigated the communication strategies used by three Civil Society Organisations in the Northern Region of Ghana. It identified the nature of the communication strategies of the selected Civil Society organisations; and as well, the reasons for using these communication strategies and how they meet the needs of the community members. The three CSOs engaged in the study were the Ghana Developing Communities Association (GDCA), the Youth Empowerment for life, and the Wes...
ABSTRACT With advancements in technology and the complex systems of high rise buildings, the trend of fire outbreaks in buildings is increasing worldwide, including developing countries like Ghana. This requires public awareness and information to ensure the safety of owners or occupiers of such premises. Fire incidences are anticipated at the University of Ghana which accommodates a number of different facility users. This study was conducted to find out the knowledge and impressions ...
ABSTRACT This study investigated how graduate students in the four Departments of Faculty of Foreign Languages Education and Communication (FFLEC) use new media technologies. The students were purposively sampled from the four Departments in FFLEC and interviewed. The study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology Appropriation Model to properly contextualize the research. The graduate students were of the view that the social connection provided...
ABSTRACT Technology has made it easy for criminals to carry out their illegal activities. Communities are gradually becoming computer-generated where people no longer converge at physical locations to take decisions. The measure of crime in modern times signifies a substantial challenge to law enforcement agencies in Ghana. Social media tools such as Facebook, MySpace, Twitter, YouTube, and Instagram have made it extremely easy for any subscriber to share comments, pictures, and videos with...