ABSTRACT This research was based on the based the topic: Gender issues in Advertisements, impact and application (a study of Joy soup). It went along way to provide clear understanding of the reasons for gender displays in advertisements, particularly the motives and outcome of the often use of the feminine gender as instruments of attraction in adverts as seen in Joy soap adverts. Advertisement is meant to gain consumer acceptance of goods through presenting the benefits of such goods and sh...
INTRODUCTION It was believed that since the mid the 1980s, the term “empowerment” has become popular in the field of development, especially in reference to women. The grass root programs has virtually replaced terms such as welfare, uplift community participation and poverty alleviation to describe the goal of development and intervention. Women deserve empowerment in politics, business, education, marriage and other commitments men engage in the society. Women constitute a critical ...
ABSTRACT The role of the media in the reportage of any activity or event can never be over emphasised giving their relevance to the society as a whole. Whether social, political or religious activity, the picture painted by the media is always what the entire society and populace most times uphold. In the light of the above assertion, it is the pattern and perspectives the media portray in its reportage of any social event or activity like sports and football in particular that affects its...
ABSTRACT In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at com...
INTRODUCTION Since 1981 when HIV/AIDS was first diagnosed in united states of America, (USA) the virus has spread throughout the worldwide affecting both the rich and the poor urban and rural people alike. Technically speaking, the HIV which disables the human immune system is either of two strains of a retrovirus, HIV – 1 or HIV-2 that destroys the immune system T Cells the loss of which causes AIDS (Encarta, 2006). The African continent has not been spared from this scourge. Statistic rev...
ABSTRACT In this write up, “An Assessment of Influence of Nollywood Nollywood on youth behaviour in Nigeria (A Case Study of IMT Student). There are five chapters constituting this research work, each deals with different perspective on how a reasonable fact could be drawn as in what way home movies have been beneficial to youth behaviour. The first chapter deals with the general introduction. This gives us the highlights of the problems, aim and objective, likewise its importance. Chapter ...
ABSTRACT In this write up, an assessment of the influence of nollywood on youth behaviour (A study of IMT Students). There are five chapters constituting this research work , each deals with different perspective on how a reasonable fact could be drawn as in what way home videos has been beneficial to our youths . This gives us the highlights of the problems , aims and objectives likewise its importance . Chapter two dealt with past work done in this area and the system used in the working of...
Abstract This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria. The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis. Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data collections...
ABSTRACT The low rate of female participation in politics compared to that of their male counter- parts in Nigeria creates a need to examine the situation in this study, “The role of broadcast media in mobilizing women for political participation in Nigeria”. This study examines the problems, first, defining the importance of women to participate in politics. The survey research method was employed in this study and questionnaires were used for data collection, then the hypotheses were te...
ABSTRACT This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Caritas student Enugu is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is...
ABSTRACT This research work focused on the influence of AIT coverage on post 2011 election sentiments among the residents of Kabala Doki, Kaduna. The research was conducted on 100 residents of Kabala Doki. It was found that most of the broadcast stations including AIT are found with airing things that might provoke sentiments to the prospective audiences in regards to the election. To minimize this problem, we suggest that journalist should bear in mind the interest of the entire country, rat...
ABSTRACT This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a political figure. To this end, the study is pattern along the Instructive Stimulus Response Theory or the “Hypodermic needle/magic bullet” theory of the...
ABSTRACT This study was conducted on the Impact of Management Style of Nagarta Radio on Reporters and producers of Programmes in the station. Survey research method was used for data collection, questionnaire was used as instrument for data collection. From the finding, it was discovered that 63% of reporters and producers of Nagarta radio agreed that the management of the station interferes with their duties. It was also discovered that 67% of the reporters and producers did not agreed that ...
ABSTRACT This study explains the effect of Twitter social networking sites on the behaviour of secondary school students in Essence International schools, Kaduna and the ways it affect them. The study focuses on social Networking sites, but specifically it focuses on Twitter social networking sites. Interview as methodology is use to collect data and questionnaires as instrument of survey using random sampling techniques. Twitter social networking site has great impact and effect upon the b...