ABSTRACT National integration has been described as the role in which television must play. This term paper will critically examine the level to which television can aid national integration and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society. Also it will look into the NTA Kaduna has been able to perform the integration function. TABLE OF CONTENT ContentsPage Titlei declarationii Approval pageiii Dedicationiv Ackno...
ABSTRACT The low rate of female participation in politics compared to that of their male counter- parts in Nigeria creates a need to examine the situation in this study, “The role of broadcast media in mobilizing women for political participation in Nigeria”. This study examines the problems, first, defining the importance of women to participate in politics. The survey research method was employed in this study and questionnaires were used for data collection, then the hypotheses were te...
The media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers may accept such definition as normative in the society because of media...
ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu. The survey research m...
ABSTRACT The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. It processed to examine the impact news commentaries creates to this listens and the distinguishing features. It then derives into detailed exposition of relevant literature formation of research question and hypothesis. The research question was formulated to pro...
INTRODUCTION 1.1BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television can have on children. Seventy-six years ago, in 1928 to be precise, a new dimension in communication and publicity...
ABSTRACT In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism. Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and vanguard newspapers were used as the study sample. These 89 members of the study sample were given 89 copies of structured questionnaires to complete. The analysis of their responses led to the following findings. i.The Nigeria media had been playing notable rol...
ABSTRACT This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA programme-“Science for schools” actually perform its educational role. This study confirms that the programme actually projects the educational co...
ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and services as well as their buying habits, especially peak milk in can and sachets. Furthermore it has found out that advertising brings a lot of ...
ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is limited because of some factors that militate against its full utilization, such as h...
ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance do not kn...
ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organi...
ABSTRACT This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youth. Questionnaires draw administered to ascertain the extent of reading habit formed by this group. The student of the Institute of Management and Technology, Enugu were used as a focus. This was a good sample ...
INTRODUCTION 1.1BACKGROUND OF THE STUDY This in balance of news flow is a complex and varied phenomenon which can occur in different forms and a exists in all media the news paper, radio film and television. Communication is a part of the general development process that provides the needed between planners and their goals. No nation can survive without workable information channels that allows in and out passage of adequate flow of information to the various part of t...
ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources. In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the Poly-Air Programme of ESBS/IMT Enugu, become a vital instrument to help the less privileged and those who are unable to go to regular tertiary Institutions, to improve ...