ABTRACT Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary. This work was born as a result of concern the dwindling nature of communication in the developing countries, bedeviled by problems of both economy and technological set back as a result of which our communication system has remained a child of misfortune. We commend this book, therefo...
ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very vast and one cannot claim to have treated all the aspects of have literature involved in this topic within this skeletal out –fit. Rather the res...
1.1INTRODUCTION The fact that communication regard at area of print media is an indispensable factor in all aspects of human relation, is now too obvious to require any emphasis. As it was, the world revolves around the forum of communication networks. In the communication network, the print media serve as the bedrock, supplying all the necessary ingredients for the smooth and uninterrupted flow of information. Indeed, the role of print media in the communication process is very vital in th...
ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to know how these video club market and conduct their services in order to meet the required satisfaction of their customers or club members. According ...
ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising programmes on the performance of MTN GSM. The population of the study includes operators/customers, GSM dealers and management and relevant st...
ABSTRACTThe project topic “Radio Programmes in National Development” is a study to show how radio is used in the promotion of building the life span and the living standard of a society or nation, through the information in form of programmes they produced and disseminate to their audience, with Imo Broadcasting Corporation station (IBC) as a case study. TABLE OF CONTENTSTITLE PAGE IIAPPROVAL PAGE �...
ABSTRACTThe thrust of thrust of this study was to ascertain how the credibility of our local news organization are being perceived by Nigerian audience, especially when they are compared with foreign news organization.In general, I looked at those factors that militate against the news organizations to be perceived as being credible.I raised a proposal in which I stated my interest and objective. I used survey research method in conducting this study.My major objective is to ascertain if th...
ABSTRACT My interest in this work its assess the effects of Television programmes on youths. Using a Minaj Broadcast international (MBI) programme Campus Circuit” as a cash study. Television is widely acknowledged as “a powerful medium of age? The is astounding, its visual immediacy gives its audience a feeling of participation more than any other medium. It is necessary to find out what effects television has on youths. I want to observe the youths watching camp...
ABSTRACT This topic of research, “An Appraisal of Press Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporary Nigeria which has embraced democracy and has been nurturing it for five years after almost thirty years if military dictatorship or domination of political power since independence in 1960.Since military incursion in the country’s political calendar on 14th January 1966 through a coup de-t...
ABSTRACT This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study. This work is in depth study into the role of advertising in the sustenance of Nigeria mass media industry. It is a five chapter work. Chapter one is an introduction to the work, where as chapter two reviews related literature on th...
ABSTRACTThe aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio.Thus, its aim at determining its impact and its effects on the social and economic life of the television viewers / Radio listeners. To ensure that adequate and appropriate data were used in the analysis, data were collected through primary and secondary sources, these include questionnaire and interview on one had...
ABSTRACT This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi – square method (X2) = (0 -e) Which served to out qualitative characterizes In the data into numerical form and relationships.The research finding the essentials of public relations officer in an establishment.The effe...
ABSTRACT The challenges of broadcast media in the new information age with (case study of FRCN, Enugu). After putting into focus, the crucial role of communication in the modern society it pivotal to economic growth and actual development. The researcher employ survey research method. The generation of my research data and 200 respondents drawn from FRCN Enugu as my sample comprising students contract staff, and best reporter to ascertain from FRCN Enugu interest to ascertain the level...
ABSTRACT This project work is mainly based on the theoretical and practical approach of the ownership influence and challenges on media establishment in effective dissemination of news and information. In this work, the researcher tried to revaluate types of media that is government owned media like Enugu state broadcasting service (ESBS) with a view to recommending a more effective ownership, that is the type of ownership influence and challenges that geared towards attainment professiona...
ABSTRACT The study examined the impact of social media (Facebook, Myspace, Youtube, Internet, E-mail, Google+, Twitter etc) on political promises especially during electoral activities such as electoral campaigns, voting etc, and how political promises delivered through social media influence people who access social networking. The study was also carried out to investigate whether social media help the politicians to achieve electoral victory than using mass media to make political vows. ...