The main purpose of this study was to investigate the AIDS epidemic and learn the contribution made by the media in the prevention in the spread of the disease in institutions of higher learning. It's clear that AIDS has swept out the labor force in the society and there is need therefore to increase awareness campaigns to prevent further mortality. The findings of the study revealed that stigma and discrimination undermine the efforts put in by the media in awareness creation consequentl...
After the expulsion of the colonies and Kenya being declared as an independent state. It was the hopes and desire of the majority that a renewed era of governance characterized by the right to information and many promises the new government came up with. This however did not come as soon as the media practitioners and journalist had hoped. Not much had changed even after fifteen years of self governance under President Jomo Kenyatta. The assuming of power by President Moi showed some l...
ABSTRACT The research on “the role of the media in protecting and promoting human rights in Uganda” was conducted in Nation Television (NTV). The research was guided by the objectives of the study which included; finding out how the electronic media has promoted human rights in Uganda; establishing the challenges faced by the media in promoting human rights in Uganda, and finding out the ways how the media can better promote human rights in Uganda. The findings of the research are thus ...
ABSTRACT The researcher was prompted to find out the role of media particularly the community radio stations, if they really report election events like mobilization of voter registration, influence on choices of parties, holding opinion polls, candidate interviews, and party advertisements during national elections in Kenya. The research was carried out with the following objectives which were to examine the media in the coverage of national elections in Kisumu District of Kenya. To analyze...
ABSTRACT The study assessed the influence of television advertising to the audience on fashion. The objectives of the study include; establishing the management techniques used by television advertisers to influence the audience; to assess the outcomes of television advertising; find out possible solutions to the negative outcomes of television advertising among others. The research employed descriptive research approach where simple random sampling technique was used to get the sample size ...
ABSTRACT One of the major problem facing modem cities and countries is the slum issues. Many sociologists gave come up with some models on how to address the biting slum problem but either their ideas have fallen on the deaf ears of the leaders or the suggestions entirely depend on the government to implement rather than using other bodies plus the people of the slum themselves. I therefore thought it wise to find a workable solution that will give the slum some positive publicity and help t...
ABSTRACT The topic of the study was analysis of students use of facebook comparism; academics relationship/interaction uses. This study intends to analyze students’ use of facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of facebook, to ascertain if they use it more for social interaction or for academic purposes. Thus, the study will tend to: 1. Determine how often the students use social media...
ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which undergraduates youths are exposed to advertisements on Radio and Facebook, to ascertain the media channels preferred by undergraduate youths for advertis...
Abstract The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are factors that hinder development of rural areas and its dwellers through the broadcast media (radio). The study recommended amongst others th...
ABSTRACT The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminati...
ABSTRACT This study examines if radio adverts of peak milk influences the buying behavior of consumers in thinker’s corner, Enugu state irrespective of its cost and price. The objectives of this research work was to find out how radio advertising of peak milk increases the number of its consumers and to know if consumers continue to use peak milk even after using it for the first time. This research was confined to only one theoretical framework which is the Agenda setting theory. A sample ...
Abstract The technological breakthrough of web 2.0 revolutionized communication channels, increasing information traffic from source to sender and vice versa. Media convergence is one of the many outcomes of this technological revolution whereby traditional media and the internet merge to disseminate information to audience. However, news preferences seem to relegate different audience demographics to particular channels of communication. This study which analyzed the most preferred mediu...
ABSTRACT The study examined the Image of Godfrey Okoye University by the graduating students of 2017/2018 session of the university.Quantitativedesign and survey methodology was adopted for this work. The population for the study consisted of 471 graduating students of 2017/2018 session with a sample size of 261. The study was anchored on two theories. Stakeholders theory and excellent theory. The study found out that the learning facilities in Godfrey Okoye University are of a high quality ...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Women are underrepresented in most levels of government, as a result have made little progress in attaining political power in legislative bodies, or stamping equal relevance alongside their male counterparts in different political spheres in Nigeria. Consequentially, they have not achieved the decades old target of attaining relevance politically as set by the United Nations Economic and Social Council (ECOSOC) Resolution i...
ABSTRACT It has become more fashionable to use political messages to create awareness during political campaigns. Indeed political advertising is becoming very popular since it aids the candidate to create awareness and persuade the people to buy into his views. Political campaign materials can come through different media: print (including billboards and flayers) or broadcast (Tv and Radio).This study examined the influence of political Advertising on the Behaviour of Anambra state Electorat...