ABSTRACT The study examined the effects of advertisement on the success of an organisation using Diamond bank adverts as a study. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the extent to which these advertisements of Diamond bank have contributed to the patronage of their service in Nigeria and to identify other areas these a...
ABSTRACT The media as one of the specific learning condition is believed to be a potential contributor to the growth of antisocial attitudes and behavior in students and teenagers. While social scientists work on determining the major causation of violence, such as social environments, cultural factors, family instruction, and group membership parents, teachers, politicians and school administrators continue to blame the media for increased cultural alienation and attitudinal change among ad...
Abstract This study was set to examine the role of formal journalism education on journalist’s professional practice in Enugu state. The population for the study is the entire registered journalists practicing in Enugu. Multi-stage sampling procedure which involved cluster and simple random sampling techniques was used to draw a sample size of 137 journalists from the population of 210 registered journalists in Enugu state. Survey methodology was adopted for the study, while two theories we...
Abstract The purpose of this study was to determine The Influence of Nollywood Movies on Social Behaviour of Students in Public Secondary School in Enugu. It adopted the Survey method with the questionnaire as its instrument of data collection. The study population was made up of the students in Enugu North based on Post Primary Schools Management Board’s record of population of 12,689. Using Taro Yamani’s formula as its sampling technique, a sample size of 154 respondents was drawn from...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Cartoons have been a part of cinema history from the time the first motion pictures were made in the late 1800s. A cartoon is a movie made by using animation instead of live actors, especially a humorous film intended for children (Thompson, 2010). Cartoons can also be described as the making of movies by filming a sequence of slightly varying drawings or models so that they appear to move and change when the sequence is shown...
Abstract This research work focused on the perceptions of female mass communication students of Enugu state University of Science and Technology Enugu towards journalism as a career. The study aims at finding out the attitudes that are being displayed by female mass communication students towards journalism as a career. Survey method was adopted and the instrument used for data collection was the questionnaire. The population of the study according to the current attendance of ESUT female ma...
This research exercise is on the influence of new media in social life of Nigeria youth; in Godfrey Okoye University students. The research study adopted the media systems dependency theory as the theoretical framework for this study. The method used for this study was survey research method, with the population of 1640 students and a sample size of 311 students. The study revealed that over 68% of Nigerian youth log in on social media at least four to six times in a week and that over 80% of...
This research exercise is on the challenges of journalism practice in Nigeria (A study of Nigerian Television Authority, Enugu). The research study adopted the systems theory and Maslow’s Hierarchy of Needs Theory as the theoretical framework for this study. The research population comprised 89 staff workers and the research study adopted the number as the sample size for the study. The questionnaire served as instrument of data collection. The data collected was analyzed using simple perc...
The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are factors that hinder development of rural areas and its dwellers through the broadcast media (radio). The study recommended amongst others that the govern...
The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminating and eva...
This research work focused on the perceptions of female mass communication students of Enugu state University of Science and Technology Enugu towards journalism as a career. The study aims at finding out the attitudes that are being displayed by female mass communication students towards journalism as a career. Survey method was adopted and the instrument used for data collection was the questionnaire. The population of the study according to the current attendance of ESUT female mass communi...
This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of advertising and its influence on consumers buying habit. The research design used was survey. 100 respondents were randomly selected from Students of...
ABSTRACT Social media is used for falsehood and all sorts in other to discredit or cause tension, agitations, rancour, resentment, bitterness or umbrage along the divides of any society. It cuts across a great number of people, dealing with all human endeavour. Due to its nature, it becomes possible for it to be used as a tool for political propaganda. Fake news is highly problematic. Fake news, which are often prompted by one or more high-profile incident(s) involving extreme forms, tend to ...
ABSTRACT This project investigates the role of radio in preventing teenage pregnancy in Ijebu North Local Government, Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gather adequate information. Data collected were analyzed using descriptive and simple percentage. Findings revealed t...
ABSTRACT This project investigates therole of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gathered adequate information. Data collected were analyzed using descriptive ...