Numerous studies have investigated the general and specific effects of the media of communication on attitude and behaviour modification or change, using different theoretical approaches. Since polio cases assumed worse dimensions in Nigeria between 2003 and 2006, the UNICEF-developed ACADA communication planning framework for behaviour change has been consistently used to address the communication issues related to the problem. This study was conceived to provide data for policy makers, advo...
ABSTRACT The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and purchase intention towards the brand. The study utilized triangulated instruments to gather relevant data. These include: (1) selfadministered questionnaire used to obtain data from 700 randomly selected middle c...
ABSTRACT The study examined the reportage of malaria from January to December, 2011 in Punch and Nigerian Tribune newspapers. It identified the frequencies of malaria reports in these two newspapers according to the story category, the prominence given to the stories, the sources of story and themes including causes, effect, prevention and treatment of malaria. The simple random system sampling technique was employed to select the two newspapers and content analysis method was adopted to exam...
ABSTRACT In this Study Of HIV-AIDS Communication Approaches By Interventionists In Selected Nigerian States, the researcher sought to know
ABSTRACT The current overriding thought in HIV/AIDS communication in developing countries foreground the need for a shift from the cognitive model which emphasizes the decision,
ABSTRACT This research exercise is on the challenges of journalism practice in Nigeria (A study of Nigerian Television Authority, Enugu). The research study adopted the systems theory and Maslow’s Hierarchy of Needs Theory as the theoretical framework for this study. The research population comprised 89 staff workers and the research study adopted the number as the sample size for the study. The questionnaire served as instrument of data collection. The data collected was analyzed using sim...
This study x-rayed the relationship between social media and family relationship. Social media are communication platforms evolved by the technological revolutions of the 21st century where users of the channels log on to the Internet to chat and send pictures. These platforms included but not limited to Facebook, Twitter, Skype, Telegram and Instagram. There is a grmving impression that physical interactions and communications which helped to bond the ties of families members are fast e...
ABSTRACT In the last few years, Nigeria has experienced an alarming rise in the manifestation of violent conflicts, and the mass media have been described to be a double edged sword in these crises situations; often either being an instrument of resolving or escalating the crises. Hence, the need to study the effect(s) mass media reports has on violent crises, in this case, the Boko Haram crisis in Nigeria and neighboring countries. This research work, attempted to examine the role played b...
ABSTRACT Nigeria as a country in West Africa faces the challenge of violent-conflicts resulting in mass deaths and destruction of valuable properties worth millions of dollars. The problems seem to be spinning in a vicious cycle endlessly, from “Boko Haram to Herdsmen/Farmers conflict, from Niger-Delta militancy to ethnic clashes and other pockets of unrests. These conflicts have hampered the growth and development of Nigeria in many respects over the years. However, a number of journalists...
Facebook has become a powerful means of communication both in Nigeria and Worldwide, for it has united both lost family members and friends. This research work is on "Facebook Postings and Youth Socialization: A study of Imo State University Students". Four Objectives were put forward for the study among which are: ascertain the respondents's frequency of exposure to postings on Facebook to find out respondent's attitude towards relationship among IMSU Students on Facebook. Four research ques...
ABSTRACT The focus of this study at inception was to evaluate, examine and explain the attitude of young mothers towards the advertisements of Maggi cube. Prior findings on consumers’ attitude towards advertising are mixed due to the dynamics and landscape of the advertising business and advances in technology. Hence the objective of the study was to explore how the adverts of Maggi as a brand has influenced consumers (young mothers) as well as their perception, behavior, interpretation, r...
ABSTRACTAcademic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes.However, by writing this project, the researcher intends to look beyond the imbalance to the root cause.It is hoped that the information contained in this project will go a longway to correct the persistent problem of urban – rural news imbalance in Nigerian newspaper.Consequently, chapter one introduce this study as well as the theoretical frame work...