This study examined the role of the broadcast media in the management of environmental health issues in Enugu State, Nigeria. Although the mass media generally have a distinct presence in our homes today – providing us with a wealth of information on a multitude of channels – they are equally well established as parts of the social structures and world of values around us. This makes it imperative that we take an interest in the kinds of values the media promote in their work. When the ...
ABSTRACTThis research was conducted to find out the impact of internet advertisement on consumer behavior in Ilorin, Kwara state. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph was used with percentage for data analysis to arrive at conclusion on the research findings. The study found out that the impact of internet advertisement is growing higher and also influencing the purchasing b...
ABSTRACTThe influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously. This study considers the uses and gratification theory whose emphasis on the audience is active in reception of the media. Also it suggests no passitivit...
ABSTRACTThis study was under taken to ascertain the impact of radio using Baruten as a case of the study.The study provided background information in the history of radio programming and radio kwara. It also sought to find out the problems associated with the dissemination of development information by the radio to the rural dwellers.The method used is the case for the study and the study employed the use of questionnaire in gathering data. A total number of 180 questionnaires were analyzed a...
ABSTRACTThe study is a critical examination of the role of broadcast media as tools for effective rural development. The rural means of communication is still the epitome for rural development. These broadcast medium of communication includes the following: radio, television and some modern means of communication such as the internet etc.However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented material...
ABSTRACTThe research study examines clearly the roles of the mass media in Nigeria politics by evaluating the functions performed by the media in the political activities. It also examines the contributions of the mass media to Nigeria politics.The research also examines how well is the relationship between the government and the mass media in Nigeria politics, and how well do the mass media inform the public about the activities of the government and about the political activities in Nigeria...
ABSTRACTIn this study an attempt was made to examine whether there is social media impact on students academic performance in higher institution. A close ended questionnaire was administered to the students of Kwara State Polytechnic and University of Ilorin to elicit responses about impact of social media on their performance. The data obtain was analyzed using table some findings was formulated to direct the study were accepted.Thus, there is significant impact of social me...
TABLE OF CONTENTSTitle page iCertification iiDedication iiiAcknowledgement ivTable of contents viLists of Tables viiCHAPTER ONEINTRODUCTION1.1 Background to the study 1 1.2 Statement of the problem 5 1.3 Objectives of the study 61.4 Research Question 6 1.5 Significance of the study 71.6 Scope of the study 81.7 Operational Definition of Terms...
TABLE OF CONTENTS Title page……………………………………………………………………………...…i Declaration …………………………………………………………………………..…ii Certification …………………………………………………………………………....iii Dedication ……………………………………………………………………………...iv Acknowledgements ……………………………………...
ABSTRACT Trafficking and use of illicit drugs (banned substances) have become prevalent, menacing and deadly plague unleashing social and health hazards on the human race, yet with increased economic patronage. The problem is more prevalent in the developing nations, while Nigeria is one of the most affected African countries. The United Nations Office on Drugs and Crime (UNODC) has acknowledged this fact. Despite efforts by the Nigerian government through her Anti-drug abuse agencies, the...
ABSTRACT Drug abuse continues to be the major risk behaviour among youth and adolescents, with physical and mental health complications. Despite the known risks associated with the drugs, adolescents continue using these drugs. This paper reveals the prevalence of drug abuse among adolescent’s in Nigeria, problems associated with drugs abuse, reasons why adolescents are vulnerable to drugs abuse and the role of Television in the campaign of curbing the menace of drug abuse. Despi...
ABSTRACT The area of sport is one field that has grown in no small measure especially in the context of global spread and significance. Sport has a form of peculiar nature among other professions, and also due to the definitions given to it in the various extant body of knowledge consulted. Another important aspect is that of development; which is an essential phenomenon that societies cannot do without in order to attain full human and material potentials required for proper existence. ...
Rumour is one of the informal communication networks through which information flows among people. It is usually seen as a cancer that should be avoided in any society. It is a social phenomenon that any society cannot survive without yet little attention is given to it by the society and academic scholars. Literature have established that rumours are exaggerated and false accounts of events which are capable of causing riots, strikes, unrest and even deaths in some cases; rumours have also...
For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to consume.
For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to consume.