This module is geared towards unveiling the elements that causes international marketers to succeed, and how investors can develop strategies and special marketing mix in the international market arena, which can in return give them a huge market-share. The module also addresses the issue of cultures of the world and how they are related to customer purchasing behaviour. Not leaving behind the legal issues that are involved in the international market, and how foreigners can access justi...
Table of Content 1 Background 2 Introductions 3 Key drivers to executing a project successfully 4 Challenges, opportunities and remedies 4.0 Understanding the project scope of work (SOW) 4.1 Implementation 4.2 Cost estimation 4.3 Project scheduling 4.4 Negotiating the contract terms and project execution 4.5 Implementing an appropriate QA/QC scheme 4.6 Environmental safety and health requirement 4.7 The risk factor in managing international projects 4.8 Selecting and managing subc...