Abstract: Academic discourse has given much attention to crisis management, a logical trend given that crises have profound implications on businesses and on consumers’ behaviour. A core premise that has featured prominently, and indeed remains a core research interest, is public health-related crisis. Underpinned on that business and consumers’ behaviour implication foundation, this study aims to contribute to the public health crisis management literature, albeit from a retail mark...
In the dynamic landscape of Zimbabwean business, the reluctance of firms to fully embrace digitalization for their marketing functions is multifaceted. This article explores, in brief, ten adoption theories to shed light on this skepticism. This collection of theories provides an abridged twenty-minute insight on why most firms in the developing world tend to adopt a laggard approach when considering the adoption of information technology in their marketing functions.
“Branding and consumer buying behaviour are positively correlated (Muhammad & Iqbal, 2014). Emotional loyalty is considered as optimistically influencing emotional brands towards customers (Jawahar and Maheswari, 2009). The value premium generation of the brand and effusion do get effected by the association of parent brand and brand extension. Concluded value trade off experienced from the parent brand is discovered to be effectively connected effusion towards brand extension. Mu...
DIGITAL MARKETING AND PERCEIVED RADIO SALES REVENUE IN KAMPALA CAPITAL CITY AUTHORITY, UGANDA Abstract Radio sales revenue has remained a concern for many commercial radios stations. This study attributed sales revenues of radio stations in Kampala Capital City Authority to digital marketing. The specific objectives of the study were; to determine the level of sales revenues of radio stations, examine the effect of social media on sales revenue of radio stations, to ascertain the effect of...
ABSTRACT Empirical studies and extant literature on factors that influence consumers into preferring expensive material goods have proliferated over the years, however no known published studies on this area have focused on luxury fashion brands. Findings from available studies emanate from the purview of expensive items such as vehicles, real estate property, and other high-end commodities. This study therefore adopts a comparative approach to examining how the influential variables observed...
ABSTRACT There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bot- tom lines significantl...
Abstract There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bottom lines significantly ...
ABSTRACT This study investigated the influence of research and sales performance among selected SM Es in Makindye Division, Kampala. The study was guided by the following research objectives: i) to establish market research practices among selected SMEs in Makindye Division. Kampala; to establish the level of sales performance among selected SMEs in Makindye Division, Kampala; and iii) to determine the relationship between market research and sales performance among selected SMEs in Makindy...
ABSTRACT This study investigated the reasons for and the problems associated with the low quality and the unemployment saga of the marketing graduates that have impeded the growth of tertiary marketing education in Nigeria. Marketing which should take the centre stage in the holistic development of the nation has continued to play a second fiddle with consequent loss of professionalism in marketing practice and in marketing education. This study also grappled with the problem of lack of stude...
ABSTRACT The study was conducted to determine the impact of sales promotion strategies on sales volume In Kenya a case study of MKL Company limited. The objectives of the study were to assess the impact of the sales promotion strategies employed by multichoice Kenya limited on the increasing sales volume in the organization, to identifY the sales promotion strategy (ies) used by MKL, to establish how to improve sales in MKL, to identify changes faced by MKL in implementing sales promotion...
ABSTRACT The study was set out to investigate the effect of sales training on sales performance in the hospitality industry. The study was guided by the following objectives; To determine the characteristics of a good sales training program in the hospitality industry, to determine the caliber of staff to be included in a sales training program and to establish the importance for sales training program in the hospitality industry. The study findings were that characteristics of a good sales t...
ABSTRACT The study was carried to investigate the effects of customer satisfaction on achieving a competitive advantage in Flamingo Tiles Kenya . it was guided by a number of objectives, that is to examine the Flamingo Tiles Kenya effects of repeat buying by customers on creating competitive advantage by , To establish the roles of word-ofmouth advertising by customers on achieving competitive advantage by , to evalua Flamingo Tiles Kenya the significance of one-stop shopping area in helpin...
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION1.1 BACKGROUND TO THE STUDY1.2 STATEMENT OF PROBLEM OF THE STUDY1.3 AIM AND OBJECTIVES OF THE STUDY1.4 SIGNIFICANCE OF THE STUDY1.5 SCOPE OF THE STUDY1.6 LIMITATION, CONSTRAINT OF THE STUDYCHAPTER TWO: LITERATURE REVIEW2.1 THE MEANING OF COST VOLUME PROFIT ANALYSIS2.2 THE EFFECT OF COST VOLUME PROFIT ANALYSIS2.3 THE EQUATION INVOLVE IN USING COST VOLUME 2.4 LIMITATION OF COST VOLUME PROFIT ANALYSIS2.5 THE PROFIT AND VOLUME...
TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary o...
ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machin...