Research Papers/Topics in Marketing

THE SERVICES OF ABC SHUTTLE EXPRESS (A CASE STUDY OF ABC SHUTTLE ASATA ENUGU BRANCH)

PREFACE The work has to do with ABC Shuttle Express Service by focusing on that of No. 69 Ogui Road Asata Enugu based on the year of establishment their service product, total number of their workers and recommendations based on research. TABLE OF CONTENTS  Title Page i Dedication ii Acknowledgement iii Preface iv CHAPTER ONE Introduction 1 Meaning of Services2 Characteristics of services 3 CHAPTER TWO Enugu ABC Transport services Address 4 Organograme of Enugu ABC5 How ABC Service Compan...

BUSINESS AND MARKETING STRATEGIES OF A COMPANY (A CASE STUDY OF ANAMBRA STATE MOTOR MANUFACTURING COMPANY (ANAMMCO)

PREFACE The work is an assignment under marketing of services discipline which has to do ANAMMCO based on the year of establishment their service factory, total number of their workers and recommendation based on research. TABLE OF CONTENTS  Title Page i Dedication ii Acknowledgement iii Preface iv CHAPTER ONE Historical Background of the Hotel 1 CHAPTER TWO Meaning of Marketing Strategy3 CHAPTER THREE Observation 9 Recommendations9 Bibliography MEANING OF SERVICE  A service is consu...


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