ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded. TABLE OF CONTENT Title page Declaration Approval page Dedication Acknowledgement Abstract Table of ...
ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is divided into five sections/chapters. Chapter one comprises of introduction, which is further, stratified into significance of the study, research ques...
ABSTRACT Material management is a strategy for achieving organizational productivity. The researcher started this research work by introducing the subject matter, background of the study, statement of the problem, objective of the study, significance, and scope of the study were highlighted also the researcher formulated hypothesis which form the basis for the research. In the second chapter the researcher reviewed the work of various authors on the subject matter, the concept of managemen...
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to which advertising is considered a central in delivering the company’s corporate obje...
ABSTRACT This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited. It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give recommendation which will lead to the solution to the problems if any exist. Data collected fro...
ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible solution and suggestion for addressing such problem or make recommendation that lead better customer relationship. 4.To determine the eff...
ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvita product. In organizing and presenting data collected table and percentages were used. The various hypoth...
ABSTRACT Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyzed and some interesting revelation were made for e.g. it was discovered the constant randomization of oil pipelines, hoarding of petroleum products, striating workers constant power outage etc. contributed greatly to these problems. It was also revealed that the independent marketers contributed imm...
ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the chi-square sta...
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Respondents consists of consumers and management and staf...
ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system affected the marketing of consumers goods. The study among other revealed the following: That road transport affect the marketing of consumer products in...
Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried out using the survey method and questionnaire to obtain information from respondents in the 10 major towns, all drawn from Nsukka zone.the high nat...
ABSTRACT This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to attain this study was also expected to: i.Examine the effectiveness of promotion techniques been employed by Guinness Nig Plc. ii.Determine to wh...
ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents comprised of the personnel and customers of the firm. In organizing and presenting data c...
ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To determine whether a good packaging can help improve a brand image c.To determine whether a good packaging can helped to increase its sales d.To determine...