ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were formulated each focusing on the impact of specific promotion data. Extensive literature review on textbooks, journals and material on the area of...
ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive literative review on textbook, Journals, and material on the area of the sudy was carried out. The research came up with the following findings. -Sales promo...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The importance of effective marketing of services in the Nigeria banking industry is only being realized in the part, marketing was not linked to services industries like banking, insurance, law etc. In recent years however, marketing activities is the banking industry have acquired increased importance assuming a new dimension and attraction more than attention. The reason for this phenomenon is easy to appreciate, for competition in banking has increa...
ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the profitability of the company. 3.To determine the import of advertising in increasing the sales volume Jumatex suitcase used. Based on this, a total of 411 ques...
ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study comprised customers, distributors, management and relevant staff of ify bread industry. The size was determined using bourley’s formular and ...
ABSTRACT The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of informal group etc. In order to achieve the above aims, research questions were used. The findings of the researcher were presented in tabular ...
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew...
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product. b. To determine whether the pricing methods of LBN has helped to increase sales of Omo detergent. c. To determine...
ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher setout with the following objectives. To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out the inadequate capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others. Four ...
ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of the economy are being kind of everyday. Civil service is being reviewed frantically, but the yield/income don’t seem to be coming fast en...
ABSTRACT This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Definition of Terms ...
ABSTRACT This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumers, distributors, and personal of Encristo Pharmaceutical Co...
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo Pharmaceutical company limited Neugu. �...
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market. The question then is whether those that fall a need to satisfy in the society if they have, why do they fai...
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitation of study Definition of terms CHAPTER TWO LITERATURE REVIEW CHAPTER THREE Research methodology and design Population Determination of sample size Data collection Chi-square Decision rule CHAPTER FOUR PRESENTATION, ANALYS...