Research Papers/Topics in Marketing

Corporate Branding and Consumer Attitude: The Mediating Role of Brand Positioning

ABSTRACT The reforms introduced in the banking sector since 2006 by the central bank in Ghana has changed the sector significantly. The changes include deregulation and minimum capital requirement. These have seen an influx of foreign banks into the Ghanaian market. The influx of more banks in Ghana have paved way for consumers to have multiple choices of banks to select from. Studies have indicated that trust is a key ingredient consumers’ use in their brand selection. Meanwhile, other st...

An Examination of Impact of Strategic Planning on Sales Promotion (A Case Study of Nigeria Bottling Company Plc)

ABSTRACT This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling  Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that ...

The Impact of Internet Advertisement on Consumer Behavior. (A Case Study of Ilorin Kwara State).

ABSTRACT This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for data analysis to arrive at conclusion on the research findings. The study founds out the impact of internet advertisement is growing higher and also...

Consumer Satisfaction as a Key to Industrial Growth and Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development.  Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth   and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction  �...

The Significance of New Product Development in a Competitive Marketing Environment (A Case Study of Lubcon Ltd)

ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.  So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace or imitative to the market. So this thesis is divided into five chapters, chapter one is on introduction, background of the study, statement of the g...

Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.

ABSTRACT This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation.  It appears that consumers product do not exist in isolati...

The Impact of Trade Fair on Business Growth

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of the problem 1.3Aim and objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1Marketing concept 2.2Concept of marketing mix 2.3Promotional mix 2.4Concept of trade fair 2.5Importance and purpose of trade fair 2.6Concept of business growth 2.7The impact of trade fair in Kwara state business 2.8Type of trade fair CHAPTER THREE: RESE...

Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales promotion 2.3Sales promotion planning strategy 2.4Factors determine the selection of sales promotion 2.5Concept of consumer products 2.6Types of cons...

Impact of Promotional Strategy in the Hotel Industry (A Case Study of Kwara Hotel)

PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems ...

The Financial Management in Co-Operative Financing Agency (A Case Study of Kwara Co-Operative Financial Agency L.T.D Ilorin)

ABSTRACT          Co-operative financing agency are not different from other types of business with respect to efficient management of their funds they are required to used funds very carefully and judiciously because their source of funds tend to be limited.          The peculiar limitation imposed by co-operative principle make it very difficult for co-operative to obtain sufficient funds from outside e.g. that interest payment must not exceed percentage.          A...

The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn)

PROPOSAL          Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government-owned industries to the private sector.          Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of operation.          This research work is aim to investigate into the benefit of privatization and commerci...

The Impact of Business Environment on the Operation of Business Organization (A Case Study of International Brewery Plc, Ilesa)

TABLE OF CONTENTS TITLE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTERONE 1.1           INTRODUCTION 1.2           STATEMENT OF PROBLEM 1.3           SIGNIFICANT OF THE STUDY 1.4           SCOPE AND LIMITATION OF THE STUDY 1.5           DEFINITION OF TERMS CHAPTER TWO                                  2.0           HISTORICAL BACKGROUND OF THE STUDY 2.1LITERATURE REVIEW 2.2...

Application of the Marketing Concept in Our Local Market ( A Case Study of Owode Market Offa , Kwara State)

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                           Introduction 1.2             Statement of the problems 1.3             Objective of the study 1.4             Importance of the study 1.5             Scope of the study 1.6             Limitation of the study CHAPTER TWO 2.1   Liter...

The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn)

TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Proposal Table of contents 1.0    Introduction 1.1    Statement of the problems 1.2    Objective of the study 1.3    The scope of the study 1.4    Significance of the study 1.5    Limitation and constraints of the study 1.6    Definition of terms CHAPTER TWO Literature Review 2.1      The meaning of privatization and commercialization 2.2      The Nigerian Experience on privatization and com...

Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product. (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0     Literature Review 2.1     Concept of sales promotion 2.2     Objectives of sales promotion 2.3     Sales promotion planning strategy...


31 - 45 Of 385 Results