Research Papers/Topics in Marketing

THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER)

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies.  The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies  The researcher used the survey research design to execute this study .  The population used by the researcher for this study consisted of all the workers of the Nigeria Breweries Plc at 9th Nile corner Ngwo in Enugu   state.  The researc...

SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES (A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU)

ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study.  The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the customers patronage of the Diamond Bank Nig. Plc. -Other objectives are to determine how this service quality helps to generate patronage for Diamond Bank....

PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE)

ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between people and organization.  To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulat...

PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83 copies of structured questionnaires to complete.  Their responses were used to test four hypotheses formulated for this study.  The result of the ...

EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS OF HAIR DRESSING SALOON IN ENUGU METROPOLIS (A CASE STUDY OF AFTER 8 SALOON)

ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –New haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability  To determine the impact of public relation adopted by after 8 saloon in Enugu metropolis create customer’s awareness of their service.  Based on this four...

EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS A CASE STUDY OF EXECUTIVE AIRLINE SERVICES

ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis.  (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are satisfied with the fare charged by executive airline services. -To recommend the appropriate measures aimed at improving the marketing strategies used...

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given advert or an entire campaign to a products or the entire sales volume. It’s as result of this, that the research work was necessitated.  The ob...

IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY (A CASE STUDY OF JUHEL PHARMACEUTICAL ENUGU)

ABSTRACT  The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research  -To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem. Questionnaires were used as research instrument the population of study comprised the ...

IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A CASE STUDY OF ALL STATED TRUST BANK ENUGU)

ABSTRACT This project work is on the impact of information technology in the banking industry.  And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study comprises of the personal of all state trust bank and the customers that patronize their services. The research instrument used for data collection were questionnaire and oral interviews.  Tables, frequencies and perc...

EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR

ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether marketing strategies used by Jonatex lead to increase awareness of the company business. (b)Whether marketing strategies used by Jonatex lead to increase o...

APPLICATION OF MARKETING CONCEPT IN SERVICE INDUSTRY (A CASE STUDY OF SNOW WHITE LAWN DRY AND DRY CLEANING SERVICE)

ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find  out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To recommend efficient and effective ways  of marketing lawn dry and dry cleaning  service. -Four hypothesis were formulated data were sourced using...

AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution systems are effective and efficiency.  In attempting to suggest possible solutions to the problem.  The survey method (using questionnaire approach) se...

AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR (A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)

ABSTRACT  This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis. The sample size was determine using Topmans...

LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS

ABSTRACT Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences. The study  was done using survey research...

EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)

ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put ...


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