Marketing Research Papers/Topics

MARKETING OF LAUNDERING AND DRY CLEANING SERVICES IN ENUGU STATE (A CASE STUDY OF REX BROTHERS)

ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services.  The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services.  To solve the research problem both primary and secondary data were collected.  The research instruments used in collecting the data were questionnaires and oral interview.  The respondents comprised of the personnel and customers of the firm. In organizing and presenting data c...

MARKETING OF HOTEL SERVICES IN NIGERIA (A CASE STUDY OF MAC – DAVOS HOTEL ENUGU)

ABSTRACT Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an important aspect of marketing its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good service  are appropriately at the right pace and at the right time in right quality and right condition, the researcher Agboibo Cosmas I. of the department of marketing, school of business studies, dealt with the marketing of h...

MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

ABSTRACT  This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.  Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death.  The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning conc...

MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)

ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu.  The data needed for this study was collected from the employers/staff of the television house.  The objective is to find out how this channel will be able to reach it’s numerous customers with adequate and reliable information at their door post around and all over the world.  Also to determine the amount...

MARKETING OF CHURCH SERVICE (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)

ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc and the researcher also prefers solutions to these problems. Every business organization has its aim and obj...

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)

ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to make profits.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier.  It is the arm of this TNT/IAS of Nigeria market their courier services to their various cus...

LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS

ABSTRACT Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences. The study  was done using survey research...

IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY (A CASE STUDY OF JUHEL PHARMACEUTICAL ENUGU)

ABSTRACT  The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research  -To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem. Questionnaires were used as research instrument the population of study comprised the ...

IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A CASE STUDY OF ALL STATED TRUST BANK ENUGU)

ABSTRACT This project work is on the impact of information technology in the banking industry.  And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study comprises of the personal of all state trust bank and the customers that patronize their services. The research instrument used for data collection were questionnaire and oral interviews.  Tables, frequencies and perc...

EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR

ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether marketing strategies used by Jonatex lead to increase awareness of the company business. (b)Whether marketing strategies used by Jonatex lead to increase o...

EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS A CASE STUDY OF EXECUTIVE AIRLINE SERVICES

ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis.  (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are satisfied with the fare charged by executive airline services. -To recommend the appropriate measures aimed at improving the marketing strategies used...

EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)

ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put ...

APPLICATION OF MARKETING CONCEPT IN SERVICE INDUSTRY (A CASE STUDY OF SNOW WHITE LAWN DRY AND DRY CLEANING SERVICE)

ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find  out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To recommend efficient and effective ways  of marketing lawn dry and dry cleaning  service. -Four hypothesis were formulated data were sourced using...

AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR (A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)

ABSTRACT  This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis. The sample size was determine using Topmans...

AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution systems are effective and efficiency.  In attempting to suggest possible solutions to the problem.  The survey method (using questionnaire approach) se...


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