ABSTRACT The study was carried to investigate the effects of customer satisfaction on achieving a competitive advantage in Flamingo Tiles Kenya . it was guided by a number of objectives, that is to examine the Flamingo Tiles Kenya effects of repeat buying by customers on creating competitive advantage by , To establish the roles of word-ofmouth advertising by customers on achieving competitive advantage by , to evalua Flamingo Tiles Kenya the significance of one-stop shopping area in helpin...
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION1.1 BACKGROUND TO THE STUDY1.2 STATEMENT OF PROBLEM OF THE STUDY1.3 AIM AND OBJECTIVES OF THE STUDY1.4 SIGNIFICANCE OF THE STUDY1.5 SCOPE OF THE STUDY1.6 LIMITATION, CONSTRAINT OF THE STUDYCHAPTER TWO: LITERATURE REVIEW2.1 THE MEANING OF COST VOLUME PROFIT ANALYSIS2.2 THE EFFECT OF COST VOLUME PROFIT ANALYSIS2.3 THE EQUATION INVOLVE IN USING COST VOLUME 2.4 LIMITATION OF COST VOLUME PROFIT ANALYSIS2.5 THE PROFIT AND VOLUME...
TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary o...
ABSTRACTThe purpose of the study was to establish the effects of customer care and sales volume. The study was prompted by the fact that the airline's performance was' far below expectation of the airline's management and was affecting its' sales volume. The study used a cross sectional survey descriptive research designs.The research was guided by the following objectives; to establish factors that affect customer care in Air Tanzania, establish relationship between...
TABLE OF CONTENTTitle pageCertificationDedicationAcknowledgmentTable of ContentsAbstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope 1.5.4 Time scope 1.6 Limi...
ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating awareness and stimulate buying and it serves as a way of increasing demand for new product/ services and establishing the strength of the existing product and service in the market. The problem of this research work lies in the fact that some companies of different level have different way of making their pro...
TABLE OF CONTENTSTitle Page iCertification iiDedication iiiAcknowledgement ivTable of Content vi CHAPTER ONE1.0 Introduction1.1 Background of the Study1.2 Statement of Problems of the Study1.3 Aims and Objective of the Study1.4 Significant of the Study1.5 Scope of the Study1.6 Limitations and Constraint to the StudyCHAPTER TWO2.0 Literature Review2.1 Concept of Sales Promotion2.2 Objectives of Sales Promotion2.3 Sales Promotion Planning Strategy2.4 Factors Determining the Selection of Sa...