TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer p...
TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementTable of contentsCHAPTER ONE1.1 Introduction of the study 11.2 Statement of the problem 71.3 Aims and objectives of the study 101.4 Scope of the study 121.5 Significance of the study 141.6 limitations of the study 151.7 Definitions o relevant terms 16CHAPTER TWO: LITERATURE REVIEW 2.1 Concept of business organization 21 2.2 Types of business organization 242.3 Concept of promotion 272.4 Importance of promotion to...
ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be s...
TABLE OF CONTENTSTitle Pages iCertification iiDedication iiiAcknowledgment ivTable of Content vCHAPTER ONE:BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of Research Problem 21.3 Aim and Objective of Study 31.4 Significance of the Study 31.5 Scope of the Study 41.6 Limitations and constraints to the Study 5CHAPTER TWO:LITERATURE REVIEW2.1 Nature and Importance of Personal Selling 62.2 Personnel Selling and Marketing 92.3 Marketing of Petroleum Product 152.4 Personal Selling an...
TABLE OF CONTENTSCERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTSCHAPTER ONE:- INTRODUCTION 1.1 Background to the study 1.2 Statement of research problem 1.3 Aim and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constrains to the study CHAPTER TWO:- LITERATURE REVIEW 2.1 Concept of marketing 2.2 Marketing mix Variables 2.3 Marketing philosophies2.4 Functions of ma...
CHAPTER ONE1.0 GENERAL INTRODUCTION Several explanatory notes have been proposed for the term Marketing. Each tends to emphasized different issues concerning marketing as well as drawing a valid conclusion.Many definitions of marketing have been put forth over the years. A popular one holds that “Marketing is the performance of business activities that direct the flow of goods and service from producer to consumer or end user” The American Marketing Association (1995) offers manageri...
TABLE OF CONTENTSTitle PageCertification iDedication iiAcknowledgement iiiTable of Contents vCHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of problem of the study 31.3 Aims and objectives of the study 31.4 Significance of the study 41.5 Scope of the study 61.6 Limitations and constraints of the study 71.7 Definition of terms 9CHAPTER TWO:2.1 Concept of environmental complex variables 112.2 Marketing environmental complexity 122.3 The external marketing environm...
ABSTRACT GSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy ...
BACKGROUND OF THE STUDY This project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”. The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful unless information about its availability and benefit are well oversented. Consequently, some forms of communication are essential for the execu...
PROPOSAL The project work examines the analysis of bank marketing of financial services in Nigeria. Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st-century banking system to enhancing the growth of Nigeria economy sectors for developments in various operation of her economy. The analysis bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision maker and financial servic...
ABSTRACT The research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival of business organization depends on how people of market patronize a buy of products. Any organiz...
TABLE OF CONTENT CHAPTER ONE 1.1 Background To The Study 1.2 Formation And Development Of The Study 1.3 Objective Of The Study 1.4 Importance Of The Study 1.5 Historical Background Of The Study 1.6 Scope Of The Study 1.7 Limitation of the study. 1.8 Definition of terms. CHAPTER TWO 2.0 Literature Review 2.1 The...
ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definit...
TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of Contents CHAPTER ONE: INTRODUCTION 1.0 Background of the study 1.1 Statement of the Problems 1.2 Objectives of the study 1.3 Scope of the study 1.4 Significance of the study 1.5 Limitation of the study 1.6 Plan of the study CHAPTER TWO 2.0 Literature Review 2.1 Types of branding 2.2 Reasons for...
PROPOSAL The primary aim of it is research is to take a deep look at how branding and packaging as tools for product differentiation in the marketing of consumer products in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufacturers products in the market. Packaging is defined as a group of activities producing the wrapper or container for a product. Chapter one of this research is about the general introduction of brand...