Competitor Orientation and Innovation

Abstract

The study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in western region. A census study was considered. Structured questionnaires and an interview schedule were used to collect data. Data was analyzed using descriptive and inferential statistics. The data was presented in a tabular form. Simple linear regression results indicated that competitor orientation accounted for 51.4% of variance in innovation (R2 = .514) and was statistically significant (F=40.207 β=.554, t=6.341, p

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APA

Public Library, A. (2024). Competitor Orientation and Innovation. Afribary. Retrieved from https://afribary.com/index.php/works/competitor-orientation-and-innovation

MLA 8th

Public Library, Africana "Competitor Orientation and Innovation" Afribary. Afribary, 10 Jul. 2024, https://afribary.com/index.php/works/competitor-orientation-and-innovation. Accessed 15 Jan. 2026.

MLA7

Public Library, Africana . "Competitor Orientation and Innovation". Afribary, Afribary, 10 Jul. 2024. Web. 15 Jan. 2026. < https://afribary.com/index.php/works/competitor-orientation-and-innovation >.

Chicago

Public Library, Africana . "Competitor Orientation and Innovation" Afribary (2024). Accessed January 15, 2026. https://afribary.com/index.php/works/competitor-orientation-and-innovation

Competitor Orientation and Innovation

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