COMPARATIVE ANALYSIS OF MEDIA COVERAGE OF 2015 GENERAL ELECTIONS ON NIGERIA TELEVISION AUTHORITY AND CHANNELS TELEVISION STATIONS

ABSTRACT

The study was undertaken to do a comparative analysis of Channels TV and NTA's coverage of

2015 general elections to determine the level of comprehensiveness, purpose, direction or slant

and objectivity of coverage. Three theories were used as framework for this research. Agenda

setting, Social responsibility and Development media theories. Content analysis was used to

analyse datat from a sample size of 76 days with 673 and 583 issues covered by Channels TV

and NTA stations respectively, monitored over a period of five months, 1st January to 31st May,

2015. The systematic Random sampling was used to arrive at the sample size and the data

monitored from the sample size was analysed and coded bybyhe researcher and the results

present end in tables. The simple percentage statistical method was used to analyse variables

on the coding categories. News gathered were content analysed which revealed the level of

comprehensiveness of coverage and major comparisons on purposes, direction and objectivity

of election coverage by Channels TV and NTA stations. Findings shoe that these stations'

coverage of election was not very comprehensive compared to other subject matters, as more

attention was given to government issues than elections. Media ownership had an influence on

the direction or slant, as media owners slant their news or programmes to support a particular

political parties or political interest, and the objectivity Level of coverage as most news stories

were influenced by political prejudices but the level of influence varied from one media owner to

another. These helped to provide answers bto the research questions which sought to find out

the level of comprehensiveness, direction and objectivity of coverage as well as to determine

the extent to which media practitioners abide by process ethics of journalism. Significantly, the

study has revealed the need for less interference or influence of media owners or election

candidates on the coverage of issues, and, for journalists to abide by the professional ethics of

objectivity and fairness.

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APA

Jam, G. & James, G. (2019). COMPARATIVE ANALYSIS OF MEDIA COVERAGE OF 2015 GENERAL ELECTIONS ON NIGERIA TELEVISION AUTHORITY AND CHANNELS TELEVISION STATIONS. Afribary. Retrieved from https://afribary.com/index.php/works/ma-dissertation

MLA 8th

Jam, Grace, and Grace James "COMPARATIVE ANALYSIS OF MEDIA COVERAGE OF 2015 GENERAL ELECTIONS ON NIGERIA TELEVISION AUTHORITY AND CHANNELS TELEVISION STATIONS" Afribary. Afribary, 09 Jan. 2019, https://afribary.com/index.php/works/ma-dissertation. Accessed 19 Aug. 2025.

MLA7

Jam, Grace, and Grace James . "COMPARATIVE ANALYSIS OF MEDIA COVERAGE OF 2015 GENERAL ELECTIONS ON NIGERIA TELEVISION AUTHORITY AND CHANNELS TELEVISION STATIONS". Afribary, Afribary, 09 Jan. 2019. Web. 19 Aug. 2025. < https://afribary.com/index.php/works/ma-dissertation >.

Chicago

Jam, Grace and Grace James . "COMPARATIVE ANALYSIS OF MEDIA COVERAGE OF 2015 GENERAL ELECTIONS ON NIGERIA TELEVISION AUTHORITY AND CHANNELS TELEVISION STATIONS" Afribary (2019). Accessed August 19, 2025. https://afribary.com/index.php/works/ma-dissertation

COMPARATIVE ANALYSIS OF MEDIA COVERAGE OF 2015 GENERAL ELECTIONS ON NIGERIA TELEVISION AUTHORITY AND CHANNELS TELEVISION STATIONS

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