With over four dozen cultural water festivals, Bayelsa State is one of the most culturally endowed states in Nigeria given its robust attraction for water and cultural tourists. In this paper, we examine the orange economic potentialities of the Odi Ogori ba Uge festival as a tool for ensuring soft power diplomacy in the Niger Delta. We use orange economy as a theoretical premise to argue that the cultural industry in Bayelsa State has comparative advantage for income generation away from oil...
