ABSTRACT Generally this research used Linear Programming techniques to investigate the budgetary allocation of MTN Company for effective media selection planning. The problem was formulated as a linear programming technique by using the available data obtained from the company and other media sources. Mathematical software which embodied the simplex algorithm techniques such as Quantitative Manager for Business version 3.2 and Linear Programming Solver version 5.2.2 were used to solve the res...
TABLE OF CONTENTSDECLARATIONAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivLIST OF ABBREVIATIONS vTABLE OF CONTENTS viLIST OF TABLES ixCHARPTER ONE 11.0 Introduction I1.1 Background of the Study 11.2. Statement of the problem 31.3 Purpose of the study 31.4 Objectives of the study 31.4.1 General objectives of the study 31.4.2 Specific Objectives of the study 31 .5 Research questions 41.6 Scope of the Study 41.6.1 Geographical scope 41.6.2 Time scope 41.6.3 Content Scope 41.7 Significance of the st...
Abstract The study explores the role of The Herald and NewsDay in the representation of Grace Mugabe’s political career as a gender construct. Globally although there have been conventions, constitutional amendments and numerous advocacy movements channelled towards equal representation of both genders in social, political and economic spheres, the gap between the genders continues to exist. Although strides have made in facilitating equality on issues to do with domestic abuse, education a...
ABSTRACT This study was to find out how capital structure affects financial performance of small and medium enterprises in Embu County. There has been an enormous development in Embu SME’s for the last four years. Notwithstanding the undebatable significance of cost of capital, it’s effect on financial performance is not always obvious for there is empirical evidence of a negative effect between financial performance and cost of capital. The definite intention of the study was to determin...
ABSTRACT The concept of corporate social responsibility has prevailed since time immemorial and has for a long time paved way for organizations' to have moral, ethical, and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. For a long time, corporate social responsibility has raised issues on who actually benefits from the CSR initiatives. Business analysts have documented that CSR benefits the organization by push...
Abstract: The media has in recent history especially towards the end of the cold war been a key factor in the formation and exercise of foreign policy by states. The media has the ability to influence decision making as well as set the conditions that states as actors consider in foreign policy processes. However, this ability have been thought of to change from developed to developing countries. It is this perplexing issue that this study sought to examine as it set out to find out the infl...
ABSTRACT This dissertation demonstrates critical analysis of the research findings on Female Genital Mutilation (FGM) in Kisii !entral District with special a~~ media. Three research areas were accessed: la report on harmful traditional practices that affect the health of the women and their children in kisii1 the large span of the media and its coverage, from this report, the findings were discussed under selection criteria while p1aying a large concern on economic...
ABSTRACT The study sought to investigate the determinants of demand for mobile telecom services by individuals in Cape Coast metropolis in the Central Region of Ghana. The logit model was used to identify determinants of mobile telecom services subscription. The mobile telecom subscription equation was estimated using the maximum likelihood estimation technique. Data for the study were collected via survey of individual subscribers and non-subscribers of mobile telecom services. The questio...
Abstract Drought stress affects many maize growing regions in sub-Saharan Africa. As population increases, the gap between maize supply and demand increases. There is, therefore, need to develop maize lines that are tolerant to drought as well as amiable to Agrobacterium-mediated transformation. This study aimed to assess the competence of tropical maize lines after co-cultivation on Yeats Extract Peptone (YEP) media to Agrobacterium-mediated transformation and determine the relative express...
ABSTRACT The study intends to establish the role of the media in combating homosexuality among the youth in Uganda the Objectives of the study were: to find out how the media represents cases concerning combating homosexuality in Uganda, the role of the media in influencing the institutional framework towards combating homosexuality in Uganda. to examine the challenges faced by the media in fighting homosexuality. The study used a cross sectional case study design employing both qualitati...
ABSTRACT Plastic litter negatively affects the environment and human health. Therefore, some countries and states have banned or taxed plastic bag use. For example, Rwanda, Mexico City, and China have introduced bans on plastic bags, as have Kenya and Rwanda in Africa. In this study, I assessed public perceptions of a proposed federal ban on plastic bags in Nigeria. Using a structured questionnaire, I interviewed 200 customers and 10 shop managers in Yola-Jimeta, northeastern Nigeria. More t...
ABSTRACT The construction of females in the media and popular culture remains a topical discourse. Dominant literature in the subject shows that the media are phallocentric and patriarchal. This study examines the construction of South African women in the film Isibaya. The study is guided by Africana Womanism and Critical Political Economy of the media theory. I employed Critical Discourse Analysis and semiotic analysis to examine images of African women in the film under study. Findings sh...
ABSTRACT This study examined the Old and the New Three-Tier pension schemes in Ghana with respect to their respective benefits and extent of coverage specifically in the informal sector. It has become an accepted norm for individuals to have some sort of economic security and assistance after retirement. About 80% percent of the Ghanaian workforce belong to the informal sector hence, the relevance of this study on this particular sect. Even though the study found the New Three-Tier system to ...
ABSTRACT The study was conducted to establish the effects of quarrying on the environment using Tala, Machakos district as the case study in Kenya. Machakos district is found in the Eastern province of Kenya. It was intended to establish the extent to which quarrying has affected the environment in Tala. To examine what are the causes of quarrying and suggest the possible measures through which quarrying effects on the environment. Fifty (50) respondents were randomly selected and these incl...
ABSTRACT The recent upsurge of crises in parts of Northern Nigeria has generated concerns in literature with specific reference to the role of the media in fuelling crises in the region. Previous studies on the Nigerian print media coverage of the Jos crisis focused on the obsolescent peace journalism perspective, which emphasises the suppression of conflict stories, to the neglect of the UNESCO Conflict-sensitive Journalism (CSJ) principles. These principles stress sensitivity in the use of...