THE STRATEGIC USE OF INFORMATION SYSTEM TO SUPPORT E-COMMERCE BUSINESS STRATEGY -CASE STUDY: KONGA NIGERIA PLC

INTRODUCTION

At the beginning of the project, five students formed a team with the purpose of investigation on the use of an information system to support the e-commerce business strategy. According to Belbin (2012), when a team is performing at its best, there is usually a clear task assigned to each member of the team. Belbin (2014) reports that despite clear roles and responsibilities, teams often fall short of its full potential because most times team members are not flexible enough which can make things not to go too well. For instance, in a case where a member of a team is highly valued as an expert fails to see the more a broad picture and as such not working in line with the steps that other team members would expect. Also, in a situation where one member of the team becomes frustrated due to disagreement with an approach presented by another team member. Based on this there was a need to understand team roles to improve the performance of the team. In this context, the group sought out for various team management strategies from which Belbin’s team roles were observed and executed. Belbin suggests that by understanding a specific task for a team member within a team, the member would be able to develop their strengths and manage their weaknesses and as well improve on their team contribution. Thoughtfully, the team applied Belbin’s model to ensure that all the important team roles were covered and that potential behavioral weaknesses were addressed among the group. During, the study the team applied the use of an information system in the form of Facebook and LinkedIn to report the progress of the project on a weekly and daily basis. While using these Information System tools, the team was able to use Facebook to maintain and communicate with each other member of the group weekly and daily basis to get updates for the group report and project by creating a Facebook page where all group members were able to post updates and interact together. The coordinator required each group member to like and post meaningful and useful data that would help the team achieve its goal (See Appendix). So, it served the team as a research tool before starting the report writing. Likewise, each student was advised to create an account on LinkedIn to be able to connect with other students in subsequent groups. With this channel, each member was able to interact with classmates pursuing similar study to observe and share important ideas that helped facilitate the research(See Appendix).

The role of each member is shown below:

NAME: CHUKWUEMEKA MICHAEL NNAMDI INYA

ROLE: Resource Investigator/ Group Leader

 Chukwuemeka Michael Nnamdi Inya holds the role of the resource investigator. He also got in contact with the strategic managers and took the responsibilities of conducting secondary research to gather more data and information. He is also the group leader and as the Group Leader of the group took the role of resource investigator where he got in contact with the Manager who interviewed and possess the attribute of an implementer in Belbin’role. He undertook preliminary research through secondary research as well.

NAME : ONADUJA LAWAL OLATUNJI

ROLE : Coordinator

Olatunji took on the role of the coordinator, and he made sure that the team members comply and focus on the investigation to achieve their goals. As part of the task, he coordinated the meeting from the start to the end of the report ensuring every team member performed their assigned tasks and acted accordingly to hit the set goal and possess a shaper attribute of Belbin role incharge of making adjustments in the project where necessary.

NAME: YUSUF AHMAD RUFAI

ROLE: Monitor Evaluator

Yusuf participated as the monitor evaluator. He oversees monitoring the research and the progress of all the group members and has the responsibility of evaluating all gathered information before added. However, he made sure that the reported plan was followed. 

Name: KINGSLEY ANAMELECHI CHUKWUEMEKA

Name: UMAR ADAMU DUHU

Roles: Team worker

Kingsley and Adamu participated as the team workers, respectively. They oversee taking note of ideas and compiling gathered information. They also made sure that the report was completed. They made sure that all social media communication platformed was followed.

CONTENTS

THE GROUP EXECUTIVE SUMMARY.. 4

THE SUMMARY AND REPORT AIM... 6

THE DISCUSSION OF THE CHOSEN TOPIC.. 6

TOPIC JUSTIFICATION.. 6

THE DATA GATHERING.. 7

INTERVIEW DISCUSSION.. 7

THE FINDINGS OF THE REPORT. 8

KONGA NIGERIAN PLC OVERVIEW... 8

The Vision of Konga Nigeria Plc. 9

The Mission of Konga Nigeria Plc. 9

THE STRATEGIC MANAGEMENT OF KONGA NIGERIA PLC AND THE STRUCTURE.. 9

KONGA NIGERIA PLC STRATEGIC MANAGERS ROLE. 12

ADIZES PAEI MODEL OF MANAGEMENT ROLES. 12

ROLE AND VALUES OF INFORMATION PESTEL, SWOT & PORTERS FIVE FORCES ANALYSIS  14

THE BUSINESS ENVIRONMENT OF KONGA NIGERIA PLC.. 14

THE PESTEL ANALYSIS. 14

THE SWOT ANALYSIS. 17

THE INFORMATION STRATEGY.. 22

THE COMPETITIVE ADVANTAGE IN KONGA NIGERIA PLC.. 23

TH USE OF INFORMATION SYSTEM BY KONGA NIGERIA PLC.. 24

ENTERPRISE RESOURCE PLANNING (ERP)24

ENTERPRISE RISK MANAGEMENT SYSTEM (ERM)24

THE CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM (CRM)25

THE STRATEGIC ALIGNMENT IN KONGA NIGERIA PLC.. 25

RECOMMENDATION.. 26

CONCLUSION.. 27

Bibliography. 28

APPENDIX 1. 29

APPENDIX 2. 30