ABSTRACT Distributing a newspaper calls for creation of marketing channels through which it will move from the publishing house to the end-user (the reader). In this study, the researcher set out to assess the effect of channel design, channel administration and channel management technologies on the sales performance of the Daily Monitor Newspaper, a publication of Monitor Publications Limited. Quantitative data was collected from 226 respondents and analyzed to derive the following finding...
This chapter basically or mainly looks at the back ground of the study, research objectives, research questions, and scope of the study and the significance of the study. Obiectives; to examine the role of media in preventing HIV/AIDs, to examine the challenges of media in preventing HIV/AIDs among university students, to examine the solutions which have been made to solve the problems faced by media in preventing HIV/A1Ds among university students. The Literature is mass media campaigns play...
ABSTRACT Evidence abounds to show that natural hair is an evolving phenomenon among Ghanaian women. This study investigates the diverse types of hairstyles categorised as natural hair and examines the increasing preference for natural hair over chemically altered or adulterated hairstyles in Ghana. It also explores the variables that enforce and redefine the wearing of natural hair as a form of cultural heritage in the country. The study employed a qualitative study design. It used ethnograph...
ABSTRACT The study is about the role of the media in promoting financial literacy in Uganda taking New Vision as the case study. The study was guided by the following questions- What are causes of financial literacy among people in Uganda? What are the solutions put forward to reduce financial literacy in Uganda? Describe the different strategies put forward to fight financial literacy in Uganda. What are the roles of the media in promoting financial literacy in Uganda? The population under s...
The background of the study explains the history of mass media back beyond the dawns of Tourism to the people that figured out that they could reach audience through communicating through a written word. Research objectives was. l . To examine the public perception on article and feature news for print media existing in Zanzibar in relation to tourism development.2. To assess the efficiency and effectiveness of the print media in communicating with the intemal and external public in the count...
ABSTRACT This study was on the Assessing Psychosocial Challenges of women with Vesico-Vagina Fistula at National Obstetric Fistula Centre, Abakaliki, Ebonyi State. Specifically, the three objectives of the study were to; assess how VVF affect the emotional health of patients, determine how the attitude of significant others affect their social health and determine some correlates of VVF among the patients. Descriptive survey research design was adopted for the study. Reliability coefficient ...
TABLE OF CONTENTSDECLARATIONAPPROVALDEDICATIONACKNOWLEDGMENT ivTABLE OF CONTENTSLIST OF TABLESLIST OF ACRONYMSABSTRACTCHAPTER ONE 1INTRODUCTION 11.1 Background of the study 11.2 Statement of the problem 21.3 Purpose of the study 31.4 Objectives of the study 31.5 Research questions 41.6 Scope of the study 41.6.1 Geographical scope 41.6.2 Content scope 41.6.3 Time scope 51.7 Significance of the study 51.8 Theoretical review sCHAPTER TWO 7LITERATURE REVIEW 72.0 Introduction 72.1 Definitions of c...
ABSTRACT This study sought to examine the influence of visual media on improving pre-primary pupils’ arithmetic skills within Dodoma Municipality. The study was guided by four objectives and adopted a mixed research approach, using a descriptive survey design. Data were collected through questionnaires, semi-structured interviews, observation and documentary reviews. The sample included 27 informants comprising of municipal education officer, head teachers, pre-primary teacher and parents....
ABSTRACT The topic of the study was the impact of gender-based violence on the performance of girl child in secondary schools in Bundibugyo town council, Bundibugyo district. The study was guided by three specific objectives, that included i) to identify the causes of gender-based violence; ii) to establish the forms of gender-based violence; iii) to identify measures that can stop gender-based violence. This research employed both qualitative and quantitative research approaches. The findin...
ABSTRACT In the recent past. sexual crimes have been on the increase in Kenya. The police report published in The Daily Nation July 18 th 2005 edition qualifies this by stating that ''Rape becomes top crime in Kenya ... The report also reveals that defilement cases are now on the increase. This study investigates how the Kenya print media handles the issue of defilement of minors. It is based on the premise that the media has a crucial role to play in reducing the incidences of defilement. Th...
Abstract The role of the press to persuade people to respond to a certain event is very central in each and every society. Today this role has taken route of political campaigns in any country in the world, regardless of its advancement; the press is widely used during political campaigns. Thus, the study of mass media effect has progressively focused on the political impact of mass media. In Uganda, this study has not gained much consideration. The literature available is very little and it ...
ABSTRACT The Zimbabwean society as always been homophobic and homohysteric in nature since the late nineties with the largely publicised homophobic utterances by the former president Mugabe influencing media discourse in the post-independence era. However, studies examining queer sexual identities and digital media platforms in contemporary times are scarce. Guided by the queer theory, this study qualitatively examines how Gays and Lesbians of Zimbabwe Facebook page and Unheard voices blog ar...
The study on the “Impact of citizen journalism on professionalism in Uganda, a case study of community media, Kampala town council with specific objectives to; To examine the role of citizen Journalism versus professionalism in community media, Kampala town council, examine the challenges face by journalists in trying to tight political violence in community media, Kampala town council and, suggest possible solutions to the challenges experienced by journalists in curbing political violence...
Abstract This research was an analysis of the role of media in the Zanu Pf”s factionalism that occurred in the year 2014 to 2015. An extraction of the role played by the media in the stages of factionalism and how the prescribed laws and regulatory measures failed to control and avert political uncertainty in the party and the country at large . Theories were the support base of the thesis. Qualitative research method was used to gather information with the use of secondary and primary...
ABSTRACT The Zimbabwe newspaper industry has recently been suffering from financial challenges due to the economic crises and the rise in digital media. It is against this background that the study sought to investigate the impacts of digital media on financial performance of Newspaper Companies. Time series data for the period of January 2011 to December 2013 was regressed using a multi-regression technique the Ordinary Least Squares method (OLS). The e-views 4 software was adopted to make ...