STRATEGIES FOR MARKETING CULTURAL HERITAGE FROM LOCAL TO GLOBAL.
By any standard, tourism has become the world's number one industry, and the African cultural heritages have been placed on reference incognito shielding it from advertising, marketing and sharing these rich and prosperous ancestral indigenous knowledge systems from the outside world in the name of traditional values, norms and/or religious fallacy. This research project is centered on introducing marketing strategies and advertising techniques to the supposed ever flourishing ethic and norms...