Marketing agility and E-Commerce agility in the Light of COVID-19 Pandemic: A Study with Reference to Fast Fashion Brands
Abstract The purpose of this article is to explore the present COVID-19 crisis, which has affected fast-fashion. Global fast-fashion consumers have lost hope to revamp their wardrobe due to the broken supply chain network and the fear to visit the stores for purchase. The research intends to provide a detailed framework for the fast-fashion brands to strategically plan for post-COVID-19 business normality leading to sustainability. For the development of the model, careful investigation of th...
COVID-19 and Students Perception of Massive Open Online Courses (MOOCs): A Case Study of Indian Higher Educational Institutions
Abstract Purpose – The purpose of this paper is to understand the outcomes of Massive Open Online Courses (MOOCs) in the light of COVID-19 concerning the students of higher educational institutions (HEIs) in India. The COVID-19 has disrupted the normal teaching-learning role across the world and has put everyone in a nightmare. HEIs are now requesting students to take up MOOCs to explore and attain knowledge and the same is even followed by the corporate institutions. MOOCs are one of the c...
Organisational Agility and 7Ps of the Marketing Mix for the Post-COVID-19 Period: A Case Study of the Indian Informal Food Sector
Abstract This study uncovers the reality of the COVID-19 epidemic, acting as a significant hurdle for small restaurants' sustainability. The study used a purely qualitative methodology dealing with data collected from the industry to frame effective sustainability strategies to revamp the business. Hence, in-depth interviews to capture the real problems faced by restaurants were conducted. From the study, we understood that big cities such Chennai, Bengaluru and Thiruvananthapuram took initia...