Political parties’ interaction strategy and practice on Facebook is the topic of this article. Political parties and individual politicians can use social media to bypass media and communicate directly with voters through websites and particularly social media platforms such as Facebook. But previous research has demonstrated that interaction on social media is challenging for political parties. This study examines the disparity between interaction strategy and online responsiveness and fin...
The present Comparative Study provides for a results of the work performed and the relevant findings within the project "Political advertising and media campaign during the pre-election period", commissioned by the OSCE Mission to Montenegro, under the project number 2700395. As required in the Terms of Reference, this Study represents a part of the project "Support to Media Institutions, Information Pluralism, Freedom of Media and Safety of Journalists in Montenegro". The aim of the Comparat...
