MAC 318- Broadcast, Commentary and Critical Writing
Main Content 3.1 Definition of Critical Writing Criticism is an appraisal, evaluation or judgment offered on a piece of art, performance or production- which may be positive, negative or both. Criticism implies a deeper knowledge of the art, performance or production under consideration; it also implies an understanding of the standards of measurement. C. T. Winchester (Wolseley, 1973), one of the classic writers on the subject defines criticism as: “the intelligent appreciation of any work...
MAC 404- Issues in Broadcasting in Nigeria
Introduction Unlike print media which started early in Nigeria, electronic media did not start at the same period. It took several years before electronic media began to make in-road in Nigeria. This unit is aimed at brief exploration of the history and nature of electronic media in Nigeria. 2.0 OBJECTIVES At the end of this unit, you should be able to: · trace the evolution of electronic media in Nigeria · explain the growth of the industry in Nigeria. 3.0 MAIN CONTENT 3.1 History of Elect...
Mac 317- Social Media and Its Impact
Social Media Definition Social media has been analysed and investigated from a variety of disciplines and perspectives, thus generating different definitions of social media. Table 1 provides a list of the most important ones according to different disciplines. The emergence of new and social media is quite a recent phenomenon and became popularised only when the Internet became ubiquitous and accessible to consumers worldwide, giving rise to the so-called Network Society (Castells 2003). Thi...
Mac 405- Newspaper and Magazine Management
UNIT 1 MEANING AND BRIEF HISTORY OF NEWSPAPERS AND MAGAZINES CONTENTS 1.0 Introduction 2.0 Objectives 3.0 Main Content 3.1 What is a Newspaper? 3.2 What is a Magazine? 3.3 Brief History of Newspapers and Magazines in Nigeria 4.0 Conclusion 5.0 Summary 6.0 Tutor-Marked Assignment 7.0 References /Further Reading MAC 421 ADVANCED NEWSPAPER/MAGAZINE PRODUCTION 76 1.0 INTRODUCTION The media of mass communication are divided into two broad categories - print and electronic media. Newspap...
Mac 412- Sociology for Mass Communications
MAIN CONTENT 3.1 Definition of Sociology Sociology concerns itself with social relationships. A network of these relationships is called the Society which is the main concern of sociology. Although there are other aspects of social science that focus on some other aspects of society, the main concern of sociology is the relationships of the human race. Sociologists have generally vied into the nature of Sociology instead of defining it. Some have used colourless definitions such as “Sociolo...
Mac 411- Media Law and Ethics
Main Content 3.1 Definition and Explanation of Law Law is the overall guiding principle of human conduct. Law is basically a body of principles or rules which are the basis of society. Members of a society are meant to abide by the law established by it. It is very hard to have a society without a set of laws guiding it. Human life needs a proper rule of conduct or principle at every step. It is also important for a successful society. Law according to Oyakhilomen (2009), controls, regulates,...
Mac 415- Film Documentary
Main Content 3.1 Definition of film/motion picture Film is an art with a long-standing history. It could be defined as a record of an image upon a sensitive material called cellulose through the action of light (Kogah, 1999). It is a medium of mass communication whose main components of production technology are the camera and editing equipment; the film projector being the main reception technology, (Anunike, 2005). To Uwakwe (2010), the film comprises individual frames that when shown in ra...
Mac 419- Media Management
When people hear the term “management” many of them quickly take their minds to the big establishments such as universities like the National Open University of Nigeria; huge multi-national companies like Shell and Chevron; large commercial banks such as First Bank of Nigeria Plc., or the United Bank for Africa, big media organisations like Nigeria Television Authority and Africa Independent Television, etc. Be that as it may, the fact remains that virtually everyone engages in management...
Mac 424- International Advertising and Propaganda
2.0 OBJECTIVES At the end of this unit you should be able to: Explain the importance of global advertising 3.0 MAIN CONTENT 3.1 Importance of International Advertising There are several reasons why advertising is such an important part of many international marketers’ promotional mix. Belch and Belch (2003), identified the following key ones: First, it can be a very cost-effective method for communicating with large audiences. For example, the average 30-second spot on the four major networ...
Mac 425- Public Relations in Mass Communications
INTRODUCTION Public Relation Practice is a fourth-year course designed to teach the students the strategic approaches to public relations practice. It is important to first understand public relations concepts before delving into the practice. This beginning unit therefore will expose the students to brief conceptual overview of the meaning and essence of public relations. The motive is to refresh your minds on public relations principles before commencing on in-depth discuss on public relati...
POS 101- Introduction to Political Science
The meaning of science The word science is derived from the Latin word“SCIRE” which means “TO KNOW”. Therefore, science is a systematic method of knowing.DefinitionsofScience Science is the observation of facts. “Science is a systematic body of knowledge, the facts of which have been accurately and impartially collected, arranged and classified through the use of various scientific methods of observation, comparison and experimentation”. Itisthesystematicobservationofnature,...
ACC 215- Accounting Management 200l
Introduction to Financial Accounting Business is an economic activity undertaken with the motive of earning profits and to maximize the wealth for the owners. Business cannot run in isolation. Largely, the business activity is carried out by people coming together with a purpose to serve a common cause. This team is often referred to as an organization, which could be in different forms such as sole proprietorship, partnership, body corporate etc. The rules of business are based on general pr...
Accounting Management
Meaning of Accounting The main purpose of accounting is to ascertain profit or loss during a specified period, to show financial condition of the business on a particular date and to have control over the firm's property. Such accounting records are required to be maintained to measure the income of the business and communicate the information so that it may be used by managers, owners and other interested parties. Accounting is a discipline which records, classifies, summarises and interpret...
ACCT 101 – Fundamentals of Accounting 1
Introducing Accounting in Business Overview: This chapter will mainly be a review for you, as you have covered most of the concepts in ACCT 100. You should spend your time reviewing the old concepts, and especially studying the new ones. What’s New in this Chapter? · The corporate form of business ownership. · Accounts that pertain to corporations, Common Stock, Retained Earnings, and Dividends. · Some accounting principles, or at least their names. · Two Financial Statements - Statemen...
Acc 101- Principles of Accounting
1.0 INTRODUCTION Bookkeeping is a concept, typically defined as the systematic recording of the facts that show the position of a business. Every business organization maintains financial records through bookkeeping. This common accounting procedure normally is performed toward the end of the work day or work week. Book keeping involves recording all expenses and payments received. The time spent in performing this procedure varies according to the size of the organization. Meanwhile, a bookk...
