BRAND SWITCHING PROBLEMS (Using the 4major GSM providers in Nigeria as case study.
With respect to the overview and the information provided by the Nigerian Communication Commission (NCC) a research was carried out on the users of the four major network operators in Lagos sub-geographical region. However the objectives of this research was to x-ray the activities of this four major network providers amidst its users determining The most acceptable network provider/leading telecom provider with the largest subscriber base.The switching of brands amidst the users and the r...