ABSTRACT This study x-rays the departing ethics of the people and cultural bastardization inherent in our society today and elucidates how a well structured film could stand as an influential tool in upholding, sustaining and developing Nigerian cultural practices using Kunle Afolyan‟s film, “October 1” as a paradigm. A Literary review of past works was studied, where conceptual and theoretical framework was developed. A detailed content analysis and questionnaire were used a...
