The Effect of Marketing Strategies on Customers Satisfaction A Case Study of Intercontinental Distillers Limited. Osogbo Depot, Nigeria
ABSTRACT This study evaluated the effect of marketing strategies on customers satisfaction in IDL Osogbo depot from (2008-2017). Questionnaires were used as the instrument for data collection .The sample size of this study was 60 staff and customers selected by using simple random sampling. 10 staff and 50 customers were selected from the company and (60) questionnaires were distributed. The finding reveals that 85% of the customers patronize the company product because it offers satisfacti...