Do Financial Knowledge Moderates Loss Aversion Bias in Investment Decision?(A Short & Long Run Analysis from Pakistan Stock Market)
This study investigated the Loss Aversion bias effect on investment decision short and long term under the moderating role of financial knowledge in the Pakistan stock market both in short and long run collected data from a sample of 160 investors. In the methodology econometric techniques, i.e. Reliability analysis, statistics of demographic variables, descriptive, correlation analysis, and regression analysis has been applied. The results reveals that Loss Aversion bias negatively affec...