Public relations consultancy provides specified public relations technical services which an organization cannot provide as a result of limited time, shortage of staff or lack of public relations department. Thus, this article defines public relations consultancy services; identifies specialized services that are rendered; states why we render the services, mention how the school management can maximize the benefits of consultancy services and manage the challenges therein.
Public relations practice involves a planned programme of activities. This is called public relations process: It includes research, planning, communication, and evaluation. In this article, you will read about public relations research in the school system, Public relations campaign and impact of the public relations programmes on its publics.
The school public relations department can be a task or scope structured. This is a function of school size and operations. In this article, you will read about the features of each of the structures, requirements of public relations department and domains of the public relations department or unit in the school system. The school public relations officer is a manager by status and information officer by function. You will read about the roles of a school public relations officer in the schoo...
Public relations practice in school is carried out through various approaches. These approaches such as; publicity, public enlightenment, persuasion, and dialogue are discussed alongside the challenges of school public relations practice. Strategies to make the practice more efficient and effective are also discussed.
Every profession is guided by codes of conduct, public relations is not an exemption. In this article, the definition of public relations ethics and codes of conduct as enacted by The Nigerian Institute Of Public Relations are paraphrased. The benefits of ethical code of conduct to the school public relations practice and strategies are also discussed. The second segment of the article, discusses the school public relations policy statements and legal implications with samples.
The school publics are individuals, group of individuals or organizations that are interested in the school activities or whom the school activities impact on. Besides, those whose activities impact on school programmes and image are also referred to as the school publics.
The practice of school public relations is grossly misconceived by people and practitioners who entered the profession by chance. To correct the misconception, an effort is made to define school public relations practice from professional context as enunciated by renowned public relations practitioners and educationists. Moreover, its goals and benefits are discussed.
Public relations practitioners interact with publics through information dissemination. This is achievable through many means called public relations media. The write-up, therefore, identifies personal contact, telecommunications (telecoms) corporate advertising, publications, special events, mass media, souvenirs and direct mail as various media available for efficient and effective school public relations practice. An attempt is also made to acquaint readers of the strength and setback of e...