Shared Semantic Structures for Automobile Brands among U.S. Residents
This research utilizes implementation of classic methods for systematic data collection using the medium of the Internet to investigate the idea of culture as a shared cognitive semantic structure. We used the material domain of automobile manufacturer brand names to investigate our intuition that a shared understanding exists within the American culture and is pervasive across a diversity of demographic groups. Semantic structure information for 48 automobile manufacturer brand names was obt...