Effects of Social Media Marketing on Business Performance in the Pension Fund Sector
ABSTRACT The primary objective of this research work is to investigate the positive effects of social media on business performance and its influence in the Pensions Fund sector. Using both the quantitative and qualitative means, this study strives to investigate how social media can benefit PFAs in optimizing their overall performance through the appropriate usage of this internet. This research investigates how social media has been beneficial to the case study organization Pensions Allian...